Direct-to-consumer athleisure brand scaling ecommerce and supply chain
SET ACTIVE is a 11–50-person athleisure brand founded in 2018, operating a Shopify-based DTC model across TikTok Shop, Meta, and Google channels. Active hiring across ecommerce, marketing, and operations—with an Ecommerce Director role posted—suggests rapid scaling of the digital storefront. Concurrent projects around inventory management, forecasting accuracy, and ecommerce platform stability signal that growth is outpacing backend operational maturity.
Notable leadership hires: Ecommerce Director
SET ACTIVE designs and sells athleisure apparel through a direct-to-consumer model, targeting everyday movement and lifestyle transitions. The company operates out of Beverly Hills and sells primarily in the United States via Shopify, with secondary channels through TikTok Shop and social commerce. The product is distributed through drops and surprise releases, supported by community-driven marketing. Current operational focus includes supply chain resilience, inventory forecasting, and ecommerce platform scaling—core challenges for apparel brands managing seasonal demand and SKU proliferation.
SET ACTIVE operates on Shopify with secondary distribution through TikTok Shop. The company is actively investing in ecommerce tech stack strategy and platform stability to support scaling.
Active projects include ecommerce launch calendars, supply chain optimization, inventory forecasting improvements, and automation tools to reduce operational friction. The company is also scaling drop-based releases and international shipments.
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