B2B media publisher and marketing services for German SMBs across six industries
Schlütersche is a 270+ year-old publisher serving German small and mid-market businesses with trade publications, directories, and marketing services across healthcare, construction, automotive, and related sectors. The company is actively migrating applications to AWS and implementing CI/CD automation—a shift toward cloud-native infrastructure—while maintaining a sales-led hiring posture (7 open sales roles against 2 engineering slots) that reflects its core business model of direct SMB relationships and advertising placement.
Notable leadership hires: Head of Sales
Schlütersche publishes trade magazines, books, and online news in six verticals: healthcare & care, trades & construction, industry, automotive & mobility, animal health, and consumer. Beyond editorial content, the company generates revenue through advertising placement in industry directories (including the Gelbe Seiten yellow pages), web design services, and targeted online marketing campaigns. The operation spans 201–500 employees across Germany, with headquarters in Hannover. Current infrastructure runs on AWS, Azure, and hybrid cloud, supported by Microsoft 365, SQL Server, Snowflake, and Odoo ERP.
AWS, Azure, Docker, Kubernetes, Terraform, Python, SQL Server, Snowflake, Odoo, Microsoft 365, and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Major projects include AWS migration, CI/CD automation, system performance optimization, corporate brand transition, endpoint management rollouts, and expanding digital sales via their Coco platform.