Nordic media and marketplace operator modernizing legacy systems with cloud and ML
Schibsted operates as two distinct businesses: a media division publishing VG, Aftonbladet, Aftenposten, and Svenska Dagbladet across Scandinavia, and Vend (formerly Schibsted Marketplaces), which runs classifieds platforms Finn, Blocket, Tori, and Oikotie. The stack—AWS, Kubernetes, Snowflake, Python ML frameworks (scikit-learn, XGBoost, TensorFlow, PyTorch), plus Salesforce/Dynamics 365—reveals an organization in the middle of cloud modernization. Active projects around data pipelines, AI model serving, and search optimization, paired with documented pain points in ML infrastructure reliability and integration scaling, suggest engineering effort concentrated on building data and ML foundations rather than feature velocity.
Notable leadership hires: Head of Growth
Schibsted is a publicly traded Nordic media and marketplace company operating two core businesses. The media division publishes four major Scandinavian newspapers and digital outlets. Vend operates classifieds and marketplace platforms across Scandinavia and Finland, connecting millions of users monthly. The organization spans 1,001–5,000 employees with active hiring across engineering, marketing, finance, and sales roles, concentrated in Poland, Sweden, and Norway. Current focus areas include cloud infrastructure modernization, automation of financial and procurement processes, and building production-grade ML pipelines for search, recommendations, and advertising—indicating a shift from legacy monolithic systems toward containerized, data-driven operations.
Core stack includes AWS, Kubernetes, Python, Snowflake, Apache Airflow, Dagster, Docker, Salesforce, Dynamics 365, and ML frameworks (TensorFlow, PyTorch, scikit-learn, XGBoost). Currently adopting Dynamics 365.
Active projects include AI-enhanced search with autocomplete, building scalable ML infrastructure and data pipelines, cloud-native architecture evolution, payment gateway development, and automation of order-to-cash and procure-to-pay processes.
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