German BBQ retailer with showroom, e-commerce, and training academies
Santos Grills is a mid-sized German grill and barbecue retailer operating a physical showroom, online marketplace presence, and three BBQ training academies serving over 30,000 participants annually. The company runs Plentymarkets for e-commerce and inventory, Zendesk for support, and AWS infrastructure — a stack typical of multi-channel retail. Current hiring acceleration in operations and sales suggests expansion of fulfillment capacity and customer acquisition, while projects focused on spare-parts coordination, payment-processing improvement, and warehouse logistics indicate ongoing friction in supply-chain and back-office operations.
Santos Grills GmbH is one of Germany's largest grill specialists, headquartered in Cologne with a physical showroom and online storefront. The business stocks over 400 BBQ units from major brands including Weber, Broil King, and Napoleon, plus a proprietary Santos Premium Grills line and 300+ accessories under the Santos house brand. Beyond retail, the company operates three BBQ academies with a substantial training pipeline. Operations span e-commerce (Plentymarkets), marketplace channels (eBay, Amazon Seller Central), and financial systems (DATEV), with 51–200 employees across retail, operations, and logistics functions.
Zendesk (support), Plentymarkets (e-commerce and inventory), AWS (infrastructure), Helium 10 and Amazon Seller Central (marketplace), DATEV (accounting), and Microsoft Office suite. No major tech transitions are currently active.
Cologne, North Rhine-Westphalia, Germany. The company operates a physical showroom there alongside its online sales channels and three BBQ training academies.
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