Sanoma Media Finland Tech Stack

Finland's largest commercial media house with digital, print, TV, and radio reach

Media Production Helsinki 1,001–5,000 employees Public Company

Sanoma Media Finland is the largest commercial media operator in Finland, reaching 97% of the population weekly across newspapers, magazines, television, radio, and digital services. The tech stack—Python, Spark, Databricks, AWS, React, Next.js, PostgreSQL—supports a data-driven media business: active projects include ranking models for ad display, A/B testing infrastructure, and discussion moderation. The hiring mix (media roles outnumber engineering 3:1) reflects a traditional media company gradually scaling technical capabilities to compete on personalization and reader engagement.

Tech Stack 22 technologies

Core StackPython Apache Spark Databricks AWS MLflow Docker JavaScript TypeScript Scala React Next.js Node.js PostgreSQL DynamoDB CloudFormation Salesforce SQL AWS CDK GCP Azure Meta Microsoft 365

What Sanoma Media Finland Is Building

◆Challenges

Improving ad relevance
Increasing reader engagement
Delivering results for business customers
Enhancing discussion and moderation capabilities
Maintaining reliable print production during summer
High-volume print production
Growth opportunity identification
Potential m&a opportunities

▲Active Projects

Ilta-sanomat sports engagement
Discussion and moderation capabilities
Ranking models for display, video, and native ads
A/b testing and analysis
Offline evaluation and online validation

Hiring Activity

Steady20 roles · 5 in 30d

Department

Media

Engineering

Sales

Support

Data

Design

Manufacturing

Marketing

Seniority

Senior

Junior

Intern

Mid

Manager

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About Sanoma Media Finland

Sanoma Media Finland is Finland's largest commercial media house, operating well-known consumer media brands and among the country's largest digital services. The company produces journalism, entertainment content, and advertising solutions across print, television, radio, and digital platforms. Operationally, they manage high-volume print production, maintain reliability across multiple distribution channels, and serve both consumer audiences and business customers. Their stated priorities include improving ad relevance, increasing reader engagement, enhancing discussion and moderation capabilities, and identifying growth and M&A opportunities.

HeadquartersHelsinki

Company Size1,001–5,000 employees

Hiring MarketsFinland

Frequently Asked Questions

What tech stack does Sanoma Media Finland use?

Python, SQL, Apache Spark, Databricks, AWS, Docker, JavaScript, TypeScript, React, Next.js, Node.js, PostgreSQL, DynamoDB, AWS CDK, CloudFormation, GCP, Azure, and Salesforce.

What is Sanoma Media Finland working on?

Active projects include Ilta-Sanomat sports engagement, discussion and moderation capabilities, ranking models for display/video/native ads, and A/B testing and analysis infrastructure.