Sana Commerce Tech Stack

Real-time B2B commerce platform connecting manufacturers to ERP data

Software Development Rotterdam, Zuid-Holland 201–500 employees Founded 2008 Privately Held

Sana Commerce operates a B2B commerce platform purpose-built for manufacturing, anchored in live ERP integration. The tech stack reveals a data-engineering-heavy organization: Azure, Databricks, Spark, Airflow, and feature pipelines dominate, with active work on MLOps, recommender systems, and a data value services platform. The hiring mix (12 engineers, 8 data professionals) and stated pain points around scaling data pipelines and cost-efficient infrastructure signal a company pivoting from transactional e-commerce toward AI-driven insights and platform extensibility.

Tech Stack 56 technologies

Core StackDatabricks Apache Spark Apache Airflow Prefect Azure Data Factory Python PySpark Kubernetes Dynatrace Elasticsearch Grafana C# Terraform .NET TypeScript React Redux Webpack Azure Azure Synapse SQL Dask Honeycomb Kibana Azure Monitor PowerShell Bash Bicep Azure Resource Manager RxJS+25 more

AdoptingRAG

What Sana Commerce Is Building

◆Challenges

Cost-efficient data infrastructure scaling
Large-scale unstructured data
Scalable platform design
Data fragmentation
Expanding partner network
Privacy regulations
Scaling data pipelines
Improving scalability
Improving user engagement and conversion rates
Ensuring data accuracy

▲Active Projects

Mlops integration
Sana commerce insights (sci)
Data value services platform
Feature pipelines and feature stores
Ml recommender data pipelines
Localized field activation campaigns
Scalable ml data processing
Integration patterns and extensibility models
Platform architecture evolution
Automation of operations

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Engineering

Data

Sales

Design

Product

Support

Marketing

Ops

Seniority

Senior

Mid

Manager

Lead

Director

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About Sana Commerce

Sana Commerce sells B2B commerce and sales portal software to manufacturers and wholesale distributors. The platform integrates natively with enterprise ERPs—primarily SAP and Microsoft Dynamics—surfacing real-time inventory, pricing, and order data into buyer-facing digital journeys. Founded in 2008 and based in Rotterdam, the company serves mid-market manufacturing operations across Europe and North America. Current product focus includes intelligent recommendation pipelines, localized activation campaigns, and an emerging data insights offering built on Databricks and Spark.

HeadquartersRotterdam, Zuid-Holland

Company Size201–500 employees

Founded2008

Hiring MarketsEgypt, United Arab Emirates, Colombia, United States, Netherlands, India

Frequently Asked Questions

What tech stack does Sana Commerce use?

Core infrastructure: Azure, Databricks, Apache Spark, Kubernetes, SQL. Data pipelines: Apache Airflow, Prefect, Azure Data Factory. Observability: Dynatrace, Honeycomb, Elasticsearch, Grafana. Frontend: React, TypeScript, Redux. Infrastructure-as-code: Terraform, Bicep, Azure Resource Manager.

What is Sana Commerce building?

MLOps integration, Sana Commerce Insights (SCI) analytics platform, feature pipelines and recommender systems, data value services, and platform architecture modernization. Pain points center on scaling data infrastructure cost-efficiently and handling large-scale unstructured data.