AFL club operating from a state-of-the-art facility in Melbourne
St Kilda Football Club is a 150-year-old Australian Rules Football organization based at RSEA Park in Moorabbin, operating a full business infrastructure across operations, finance, membership, commercial, marketing, and community functions. The hiring mix reflects a commercial-heavy organization — sales and marketing dominate open roles — with immediate pressure on membership revenue conversion and sponsor execution, suggesting the club is actively restructuring its commercial engine to drive sustained revenue beyond on-field performance.
St Kilda Football Club operates from RSEA Park in Moorabbin, Victoria, serving as both the training and administrative hub for the organization's playing staff, coaches, and business teams. The club employs 51–200 staff across operations, finance, membership, merchandise, commercial, marketing, communications, community, and people and culture functions. As a privately held entity founded in 1873, the club competes in the Australian Football League and is engaged in a five-year transformational strategy to increase membership revenue, strengthen sponsor relationships, and improve operational reliability while maintaining a commitment to community inclusion and building toward a second premiership.
The club's core stack includes Microsoft Office, Microsoft 365, and Azure AD for productivity and identity management, with creative work handled via Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva. Infrastructure runs on Windows, macOS, and Linux.
Current initiatives include membership sales campaigns, a super draw, partner activations across match days, sponsorship execution, and a five-year transformational strategy. The club is also testing backup and disaster recovery systems to strengthen operational reliability.
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