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St Kilda Football Club Tech Stack

AFL club operating from a state-of-the-art facility in Melbourne

Sports Teams and Clubs Moorabbin, VIC 51–200 employees Founded 1873 Privately Held

St Kilda Football Club is a 150-year-old Australian Rules Football organization based at RSEA Park in Moorabbin, operating a full business infrastructure across operations, finance, membership, commercial, marketing, and community functions. The hiring mix reflects a commercial-heavy organization — sales and marketing dominate open roles — with immediate pressure on membership revenue conversion and sponsor execution, suggesting the club is actively restructuring its commercial engine to drive sustained revenue beyond on-field performance.

Tech Stack 10 technologies

Core StackAdobe InDesign Adobe Photoshop Adobe Illustrator Canva Azure AD Linux Microsoft Office macOS Microsoft 365 Windows

What St Kilda Football Club Is Building

Challenges

  • Increasing membership revenue
  • Sponsorship commitment execution
  • Partner retention
  • Commercial opportunity identification
  • Operations reliability
  • Retaining lapsed supporters
  • Converting leads into members

Active Projects

  • Membership sales campaigns
  • Super draw
  • Auctions
  • Partner activations across match days
  • 5-year transformational strategy implementation
  • Backup and disaster recovery testing

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Sales
4
Healthcare
2
Marketing
2
Design
1
Engineering
1
Ops
1

Seniority

Junior
4
Mid
4
Manager
2
Senior
1
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About St Kilda Football Club

St Kilda Football Club operates from RSEA Park in Moorabbin, Victoria, serving as both the training and administrative hub for the organization's playing staff, coaches, and business teams. The club employs 51–200 staff across operations, finance, membership, merchandise, commercial, marketing, communications, community, and people and culture functions. As a privately held entity founded in 1873, the club competes in the Australian Football League and is engaged in a five-year transformational strategy to increase membership revenue, strengthen sponsor relationships, and improve operational reliability while maintaining a commitment to community inclusion and building toward a second premiership.

HeadquartersMoorabbin, VIC
Company Size51–200 employees
Founded1873
Hiring MarketsAustralia

Frequently Asked Questions

What technology does St Kilda Football Club use?

The club's core stack includes Microsoft Office, Microsoft 365, and Azure AD for productivity and identity management, with creative work handled via Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva. Infrastructure runs on Windows, macOS, and Linux.

What is St Kilda Football Club working on?

Current initiatives include membership sales campaigns, a super draw, partner activations across match days, sponsorship execution, and a five-year transformational strategy. The club is also testing backup and disaster recovery systems to strengthen operational reliability.

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