SAGAFLOR AG Tech Stack

Garden center and pet store cooperative network across German-speaking markets

Wholesale Kassel, Hessen 201–500 employees Founded 1965 Public Company

SAGAFLOR operates as a cooperative wholesaler and central organization for 600+ garden centers and pet stores across the German-speaking region, coordinating roughly 900 locations and 10,000 employees. The tech stack is traditional — SAP S/4HANA, Microsoft Office, Adobe — with no active tech migrations underway, matching a wholesale/distribution model focused on operational efficiency rather than platform innovation. Hiring skews toward marketing and entry-level roles, suggesting either seasonal staffing or a push to professionalize brand and demand generation across the franchise network.

Tech Stack 13 technologies

Core StackSAP Linux SAP S/4HANA ABAP Adobe Photoshop Adobe Illustrator Adobe InDesign Figma Adobe Creative Cloud Microsoft Office Excel Microsoft 365 Adobe XD

What SAGAFLOR AG Is Building

◆Challenges

Strengthening market advantage
Improving partner profitability
Transition to e-invoices
Handling insolvency processes
Identifying revenue opportunities
Analyzing sales data
Optimierung von vertriebsprozessen
Maintaining master data quality
Material availability and timely delivery
Optimizing customer journey

▲Active Projects

Transition to e-invoices
Financial projects
Controlling instrument development
Process design
Eröffnung eines neuen zoo & co. standortes
Optimierung von vertriebsprozessen
Partner event organization
Brand concept expansion
New and renovation projects
Introduction of digital pos elements

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Marketing

Engineering

Finance

Support

Data

Sales

Seniority

Intern

Mid

Lead

Junior

Staff

Senior

Notable leadership hires: IT Support Team Lead, IT Support Lead

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About SAGAFLOR AG

SAGAFLOR AG is a cooperative federation of garden centers and pet stores founded in 1965, now headquartered in Kassel, Germany. The company operates as a central support organization for 600 member companies that choose from different partnership structures, ranging from joint procurement to full franchise arrangements. The broader network spans 900+ locations across German-speaking countries with approximately 10,000 staff. The central Kassel office employs 170 people and provides purchasing coordination, financial services, and operational support to member stores. Core business covers seeds, gardens, floristry, pet supplies, decoration, and import operations.

HeadquartersKassel, Hessen

Company Size201–500 employees

Founded1965

Hiring MarketsGermany

Frequently Asked Questions

What technology does SAGAFLOR use?

SAP S/4HANA and ABAP for enterprise resource planning, Microsoft 365 and Office for productivity, Adobe Creative Suite and Figma for design and marketing materials.

What is SAGAFLOR working on?

Transition to e-invoicing, sales process optimization, POS digitalization, new store openings, controlling system development, and partner event organization across the cooperative network.