RotaExata Tech Stack

Fleet management platform with real-time tracking and route optimization

Software Development Joinville, Santa Catarina 51–200 employees Founded 2011 Privately Held

RotaExata builds fleet management software for small and mid-market companies in Brazil. The tech stack is marketing-first (RD Station, Mailchimp, HubSpot, Adobe suite) rather than infrastructure-heavy, and hiring is spread thin across engineering, design, sales, and ops—suggesting a lean, product-market-fit stage company focused on customer acquisition over platform scaling. Active projects center on paid media, email campaigns, and landing pages, indicating sales motion is the current lever.

Tech Stack 20 technologies

Core StackMailChimp HubSpot Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Premiere Pro Node.js Salesforce Canva Postman RD Station Adobe After Effects Git Pipedrive PowerPoint Google Slides AnyDesk Google Meet Insomnia Google Sheets

What RotaExata Is Building

◆Challenges

Financial uncertainty
Fleet inefficiencies
Increasing lead conversion

▲Active Projects

Paid media visual content
Email marketing campaigns
Landing page copy
Webinar scripts
Email marketing design

Hiring Activity

Steady7 roles · 2 in 30d

Department

Engineering

Design

Marketing

Ops

Sales

Support

Seniority

Mid

Junior

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About RotaExata

RotaExata develops a fleet management platform that combines real-time vehicle tracking with route optimization and driver behavior monitoring. The software ingests telematics data from vehicle trackers to provide operators with fuel consumption metrics, speed logs, acceleration/braking patterns, and trip history—surfaced through intuitive dashboards and reports. The product targets small to mid-size companies seeking to reduce vehicle misuse, lower operational costs, and improve driver safety. Based in Joinville, Brazil, the company serves the Brazilian market and has been operating since 2011.

HeadquartersJoinville, Santa Catarina

Company Size51–200 employees

Founded2011

Hiring MarketsBrazil

Frequently Asked Questions

What does RotaExata's fleet management platform track?

Real-time vehicle location, fuel consumption, speed, acceleration, braking patterns, trip routes, mileage, and driver conduct data. Data is collected from vehicle trackers and transformed into reports for fleet managers.

Where is RotaExata headquartered?

Joinville, Santa Catarina, Brazil. The company was founded in 2011 and currently employs 51–200 people.