Marketing and sales outsourcing with Salesforce and CRM automation
ROMI is a Rome-based consulting firm that outsources marketing, sales, and technology teams to mid-market companies. The tech stack—Salesforce Sales Cloud, Marketing Cloud, Microsoft Dynamics 365, and Power Platform—reflects a CRM-heavy operating model. Active adoption of Apex and Lightning Web Components signals deeper Salesforce customization, while concurrent ERP implementation and data migration projects reveal they are helping clients through simultaneous digital transformation efforts.
ROMI provides outsourced specialist teams in marketing, sales, and technology to Italian and regional companies. Founded in 2017, the firm operates three divisions focused on growth drivers: marketing execution (digital advertising, media buying), sales operations, and technical infrastructure. Their business model centers on staffing client projects with pre-vetted specialists while handling Salesforce, CRM deployment, and ERP migration work. Current initiatives include a Microsoft Business Central implementation and digital transformation of core ERP processes for clients facing data and process efficiency challenges.
ROMI uses Salesforce (Sales Cloud and Marketing Cloud), Microsoft Dynamics 365 Business Central, Tableau Cloud, Power Platform, and social platforms (Meta, LinkedIn, TikTok, YouTube) for advertising and media buying.
ROMI is managing ERP implementation projects on Microsoft Business Central and leading digital transformation of client ERP processes, addressing data migration and process efficiency challenges.
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