Regional trucking carrier with 1,900+ tractors modernizing legacy data infrastructure
Roehl Transport operates one of the nation's 100 largest trucking fleets (1,900 tractors, 5,200 trailers) and is mid-cycle through a cloud migration away from on-premises SQL Server toward Azure and Snowflake. The tech stack reveals a Microsoft-centric enterprise shop (.NET, ASP.NET, Azure, SQL Server, BizTalk for EDI) now adopting PostgreSQL and Azure SQL — a pattern matching their stated priority to modernize legacy systems and adopt cloud-native solutions. Hiring is decelerating but concentrated in HR and engineering, signaling post-expansion consolidation around data platform and process automation work.
Roehl Transport is a private trucking company founded in 1962 and headquartered in Marshfield, Wisconsin, with 1,001–5,000 employees. The company operates truckload, flatbed, and specialized logistics services across terminal locations in Appleton, Atlanta, Chicago, Dallas, Iron Mountain, Marshfield, and Phoenix, serving major brand customers. Beyond driver operations, Roehl offers career paths in IT, customer service, fleet management, maintenance, and logistics. The organization is actively modernizing its technology platform: migrating legacy on-premises SQL Server to cloud (Azure and Snowflake), automating EDI onboarding and partner-specific customization, and refining driver training and scheduling systems. Leadership philosophy emphasizes driver retention and operational stability over rapid growth.
Roehl's primary stack is Microsoft-centric: .NET Framework, ASP.NET, C#, SQL Server, Azure (including Logic Apps, Monitor, DevOps), and BizTalk Server for EDI. Frontend uses Angular and Blazor. They're adopting Snowflake, Azure SQL, and PostgreSQL as part of cloud migration.
Core projects include: cloud migration of on-premises SQL Server, modernizing legacy data platforms, EDI onboarding automation and partner-specific customization, driver training program development, and broader cloud-native platform adoption.
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