Rural King Tech Stack

134-store farm and home retailer scaling omnichannel operations and supply chain

Retail Mattoon, Illinois, United States 10,001+ employees Founded 1960 Privately Held

Rural King operates a 134-store chain across 13 states with over 9,000 associates, built on a hybrid Oracle stack (ERP, Xstore, Fusion Cloud) paired with AWS infrastructure and emerging analytics (Looker adoption). The hiring velocity is accelerating with 670 roles posted in the last 30 days — heavily weighted toward operations and sales — while active projects focus on inventory accuracy, BOPIS, and a customer loyalty program (RK Plus), signaling pressure to improve supply-chain visibility and omnichannel fulfillment.

Tech Stack 52 technologies

Core StackAutoCAD Revit Active Directory Microsoft Exchange Jira AWS Terraform CloudFormation React JavaScript Salesforce HighJump Windows Oracle ERP Oracle Xstore Oracle Fusion Cloud HCL Commerce IBM Sterling Order Management System AWS CloudWatch IAM Cisco Secure Firewall Cisco ISE Duo Security Cisco Umbrella Cisco Secure Client Azure Entra ID Oracle Integration Cloud Oracle Cloud LinkedIn Recruiter Oracle Retail+21 more

AdoptingLooker HighJump

What Rural King Is Building

◆Challenges

Efficient management of outdoor merchandising projects
Preventing supply chain disruptions
Inventory accuracy
Reducing shrinkage
Negative inventory
Inventory management inefficiencies
Maintaining pristine exterior presentation
Inventory efficiency
Inventory discrepancies
Inefficient operations

▲Active Projects

Implement playbook features and planogram sets
Community hiring events
Rk plus
Bopis sales growth
Online and community presence development
Customer load out operations
Oracle erp integration
Rk visa card
Planogram set implementation
Playbook feature implementation

Hiring Activity

Accelerating1,100 roles · 650 in 30d

Department

Ops

559

Sales

371

Logistics

Engineering

Marketing

Operations

Support

Seniority

Junior

684

Lead

197

Mid

138

Manager

Intern

Senior

Director

Notable leadership hires: Department Lead, Region Director, Lead, People Director, Receiving Lead

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About Rural King

Rural King is a family-owned farm and home retailer founded in 1960, operating 134 physical stores across 13 states plus two distribution centers. The company serves rural customers with pet, livestock, agriculture, and automotive products, supported by a workforce of over 9,000 associates. Operationally, the company runs on Oracle ERP and Xstore (retail POS), with order management via IBM Sterling and inventory visibility through HighJump. Current initiatives include scaling BOPIS (buy online, pick up in store), launching RK Plus (loyalty program), and improving planogram and merchandising execution across the store footprint.

Company Size10,001+ employees

Founded1960

Hiring MarketsUnited States, Peru, Angola

Frequently Asked Questions

What tech stack does Rural King use?

Oracle ERP, Oracle Xstore, Oracle Fusion Cloud, HighJump (inventory), IBM Sterling (order management), AWS, React/JavaScript frontend, Cisco networking, and recently adopting Looker for analytics.

What is Rural King working on?

Key projects include BOPIS sales growth, RK Plus loyalty program launch, Oracle ERP integration, planogram and playbook feature implementation, inventory accuracy, and community hiring events.