Brazilian fashion retailer with tailoring heritage and multi-channel expansion
Ricardo Almeida is a 40-year-old Brazilian apparel and footwear retailer operating 25 owned stores plus 100+ wholesale partnerships across menswear, womenswear, and casual lines. The tech stack—SAP, TOTVS, SQL, plus heavy social-media adoption (Instagram, TikTok, Pinterest, YouTube)—reflects a retail operation modernizing for omnichannel while maintaining scale. Active hiring across sales and operations (23 roles in the last month, weighted toward junior talent) paired with project focus on TikTok strategy, pricing intelligence, and visual merchandising rollouts signals aggressive growth into digital channels and wholesale pricing optimization.
Ricardo Almeida designs and manufactures apparel and footwear in Brazil, founded in 1983 around tailoring and high-quality fabrics. The product range expanded from menswear tailoring into casual wear (2010) and womenswear (2012). The business operates through three channels: 25 company-owned stores in Brazil, over 100 wholesale partners (multimarcas), and growing social-media and direct channels. The company employs over 700 people across retail, manufacturing, and support functions. Core positioning remains on precise tailoring, quality materials, and personalized customer service, with recent strategic moves into wholesale channel development and digital engagement.
Ricardo Almeida manufactures and retails apparel and footwear through 25 owned stores, over 100 wholesale partners (multimarcas), and digital channels. The business serves both menswear and womenswear segments with emphasis on tailoring, quality fabrics, and casual wear.
Primary systems include SAP and TOTVS (ERP), SQL for data work, Microsoft Office, and CRM. Social platforms (Instagram, TikTok, Pinterest, YouTube) are core to content and engagement strategy.
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