Rhoback Tech Stack

Direct-to-consumer activewear brand scaling supply chain and inventory operations

Retail Apparel and Fashion Charlottesville, Virginia 11–50 employees Founded 2016 Privately Held

Rhoback is a 11–50-person activewear brand headquartered in Charlottesville, Virginia, built around direct-to-consumer sales and wholesale distribution. The company's tech stack is heavily weighted toward Adobe creative tools and NetSuite for inventory/financials, with recent adoption of Celigo (iPaaS) — a signal they're automating data flows between Shopify, NetSuite, and fulfillment systems. Active hiring across design, operations, and planning, combined with project focus on replenishment planning, allocation strategy, and forecasting, reveals a company in growth mode managing multi-channel inventory complexity (retail, wholesale, e-commerce) while battling fulfillment delays and forecast-inventory mismatches.

Tech Stack 10 technologies

Core StackAdobe Photoshop Adobe Creative Cloud NetSuite Shopify Adobe Illustrator Excel Adobe Lightroom Microsoft Office Shopify POS

AdoptingCeligo

What Rhoback Is Building

◆Challenges

Ensuring timely fulfillment
Monitoring inventory against forecast
Resolving purchase order delays
Reducing production delays
Streamlining licensing program execution
Po delay system issues
Inventory availability gaps
Supply-demand imbalance
Scaling accounting processes
Accuracy and efficiency improvement

▲Active Projects

Replenishment planning
Allocation strategy development
Inventory reporting
Editing and retouching process for retail, wholesale, and e-commerce marketing platform
Quick-turn embroidery program
New licensing opportunities
Product launches
Continuous improvement of forecasting tools
Pre-season assortment planning
Replenishment plan development

Hiring Activity

Accelerating9 roles · 5 in 30d

Department

Design

Sales

Engineering

Finance

Operations

Planning

Product

Seniority

Mid

Junior

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About Rhoback

Rhoback designs and sells activewear through direct-to-consumer channels, wholesale partnerships, and retail locations. The product strategy spans quick-turn embroidery programs, licensed product lines, and seasonal assortments. Operations are anchored in NetSuite for order and inventory management, with creative assets managed in Adobe's suite and point-of-sale integration via Shopify POS. The company faces recurring friction around purchase order delays, inventory availability gaps, and production timelines — typical of a small-to-mid-scale brand managing both owned and wholesale channels without fully integrated supply planning.

HeadquartersCharlottesville, Virginia

Company Size11–50 employees

Founded2016

Hiring MarketsUnited States

Frequently Asked Questions

What tech does Rhoback use to manage inventory and orders?

NetSuite for inventory, orders, and accounting; Shopify and Shopify POS for e-commerce and retail sales; Excel for analysis. Celigo was recently adopted to automate integrations between these systems.

What is Rhoback working on?

Replenishment planning, inventory allocation strategy, forecasting tool improvements, pre-season assortment planning, quick-turn embroidery programs, new licensing opportunities, and product launches across retail, wholesale, and e-commerce channels.