Technical automation and electrical distribution across India's industrial markets
Rexel India operates as a distributor of industrial automation and electrical products serving residential, commercial, and industrial customers across India. The tech stack is heavily weighted toward Schneider Electric ecosystems (PLCs, EcoStruxure, Modicon, Vijeo Designer) and legacy industrial protocols (Modbus, CANopen, SCADA, IEC 61131-3), reflecting a deep embed in factory automation and controls. Current hiring is sales-led (7 of 12 active roles) with accelerating velocity, paired with internal pain around hitting sales targets and expanding territory coverage — signals of a growth-stage distributor scaling outbound motion.
Rexel India is the largest technical automation distributor in India, operating since 2014 from Pune. The company sells a broad range of electrical products, automation equipment, and technical services to industrial, commercial, and residential buyers. The product portfolio spans industrial automation (PLC-based control systems), lighting, MRO supplies, and energy management solutions. The organization of 201–500 employees is concentrated in sales and field-facing roles, with active recruitment in India across senior and mid-level positions.
Rexel India specializes in Schneider Electric ecosystems, including Modicon PLCs, EcoStruxure software, Vijeo Designer HMI tools, and SCADA systems. Protocol support includes Modbus, CANopen, Ethernet/IP, and OPC UA for multi-vendor integration.
Rexel India serves three main customer segments: residential, commercial, and industrial. Current strategic focus includes penetrating new markets and expanding territory coverage through branch growth and key-account development.
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