Renovation Brands Tech Stack

Multi-brand home improvement e-commerce and wholesale operator

Retail Florence, AL 201–500 employees Founded 2003 Privately Held

Renovation Brands runs a portfolio of direct-to-consumer and wholesale home improvement brands from Florence, Alabama, with 201–500 employees focused on manufacturing and e-commerce. The hiring mix is heavily weighted toward manufacturing (12 roles) and operations, with concurrent projects in lead management, conversion optimization, and AI forecasting — indicating pressure to scale sales velocity while managing production constraints. Pain points cluster around order fulfillment timing, lead quality, and capacity planning, suggesting the company is hitting friction points typical of scaling DTC hardware-adjacent businesses.

Tech Stack 11 technologies

Core StackNetSuite Shopify AWS Canva Airtable Excel Word Cabinet Vision Pinterest TikTok YouTube

What Renovation Brands Is Building

◆Challenges

Timely order preparation
High volume call handling
Lead conversion
Top-line growth
Improving lead quality
Conversion optimization
Lead management strategy
Improving forecasting accuracy
Reducing labor planning inefficiencies
Managing capacity constraints

▲Active Projects

Ecommerce growth strategy
Lead management strategy
Manufacturing concrete products
Cleaning facility and equipment
Conversion rate optimization
Direct sales team scaling
E-commerce site merchandising
Marketing & merchandising project coordination
Flagship operating model replication
Ai analytics adoption for forecasting

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Manufacturing

Ops

Sales

Support

Logistics

Marketing

Seniority

Junior

Mid

Director

Senior

Notable leadership hires: Sales Director

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About Renovation Brands

Renovation Brands is a manufacturer and marketer of curated home improvement products across multiple proprietary brand lines, serving both residential and commercial customers. The company operates as a digitally native e-commerce and wholesale retailer, managing the full value chain from product design and manufacturing to direct sales and customer support. Founded in 2003 and based in Florence, Alabama, Renovation Brands has grown to 201–500 employees and continues expansion through both organic growth and acquisition. The business spans concrete product manufacturing, e-commerce merchandising, wholesale operations, and customer support.

HeadquartersFlorence, AL

Company Size201–500 employees

Founded2003

Hiring MarketsUnited States

Frequently Asked Questions

What is Renovation Brands' tech stack?

Core tools include NetSuite (ERP), Shopify (e-commerce), Cabinet Vision (manufacturing), AWS (infrastructure), and Excel for operations. Marketing and social presence run on Pinterest, TikTok, and YouTube.

Where is Renovation Brands headquartered?

Florence, Alabama. The company was founded in 2003 and remains privately held with 201–500 employees, all hiring currently in the United States.

What is Renovation Brands currently working on?

Active projects include e-commerce growth strategy, lead management and conversion optimization, direct sales team scaling, AI analytics for demand forecasting, and manufacturing facility improvements for concrete products.