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Reef Tech Stack

Real estate investment and luxury hospitality operator across development, capital, and lifestyle

Venture Capital and Private Equity Principals Lehi, Utah 51–200 employees Privately Held

Reef is a vertically integrated real estate and hospitality platform operating across investments, development, and lifestyle experiences. The hiring surge is heavily operations-focused (58% of open roles), concentrated in junior and mid-level positions, paired with pain points around seasonality, cost control, and cash flow—suggesting they're scaling operational infrastructure to manage complex, multi-property workflows across resort and community developments.

Tech Stack 10 technologies

Core StackRevit Terraform HubSpot Microsoft Office Outlook OneDrive Teams HubSpot CMS HubL HubDB

What Reef Is Building

◆Challenges

Reducing unplanned downtime
Inventory management
Managing seasonality
Controlling cost volatility
Identifying margin pressures
Budget variance
Cost overruns
Cash flow constraints

▲Active Projects

Black desert resort
Marcella
Preventive maintenance program
Capital improvement projects
Installing and testing new equipment
Framework for ai agents
Deer valley east village
Seasonally driven forecasting
Capital budgeting process
Custom hubspot themes

Hiring Activity

Accelerating35 roles · 35 in 30d

Department

Ops

21

Finance

7

Construction

3

Design

1

Engineering

1

Marketing

1

Sales

1

Support

1

Seniority

Junior

19

Mid

9

Intern

4

Manager

2

Senior

2

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About Reef

Reef Capital Partners operates a three-pillar platform: Reef Investments manages a diversified real estate portfolio including credit and equity strategies; Reef Real Estate develops distinctive communities in high-value locations; and Reef Lifestyle operates luxury resorts, private clubs, and outdoor experiences. The company combines institutional investment discipline with hands-on property operations and hospitality management. They serve a high-net-worth clientele seeking curated destination and community experiences, with active projects including resort developments and residential communities.

HeadquartersLehi, Utah

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Reef's tech stack?

Reef uses Revit (design and modeling), Microsoft Office suite, Teams, and OneDrive for core operations. For business systems, they rely on HubSpot (CMS and database tools). Infrastructure-as-code is managed via Terraform.