Red Bull Media House Tech Stack

Global media production and publishing spanning TV, digital, mobile, and live events

Media Production Salzburg, Austria 1,001–5,000 employees Founded 2007 Privately Held

Red Bull Media House operates a distributed media production engine across TV, streaming, mobile, and live events, with engineering and data teams actively building reusable frontend infrastructure and audience analytics systems. The hiring mix—marketing-heavy with small, focused engineering and data cohorts—reflects a content-first operation scaling digital products and measurement, while pain points around time-to-market and data governance suggest infrastructure modernization is underway.

Tech Stack 32 technologies

Core StackGoogle Analytics Jira Airtable Figma Canva Adobe Creative Cloud AWS Python iOS Android Bloomreach Segment ChannelEngine Mirakl Meta Ads Manager SAP EWM PowerPoint SharePoint Meta YouTube GCP SQL TikTok Instagram Twitter Strava R ggplot2 Shiny Data Studio+1 more

What Red Bull Media House Is Building

◆Challenges

Reduce time-to-market of applications
Optimizing channel performance
Improving channel performance
Budget overruns
Maximizing fundraising potential
Ensuring event roi
Timely delivery of campaigns
Scaling data infrastructure
Data governance compliance
Streamlining reporting

▲Active Projects

Frontend component library for redbull.com
Performance analysis & reporting
Creator-led campaigns
Wings for life titled properties events
Third party events
Incubating new digital products
Scaling existing mobile app experiences
Innovating on emerging technologies
360° audience understanding
Data-driven decision architecture

Hiring Activity

Steady35 roles · 10 in 30d

Department

Marketing

Engineering

Data

Design

Events

Finance

Ops

Product

Seniority

Senior

Intern

Director

Manager

Mid

Lead

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About Red Bull Media House

Red Bull Media House produces and distributes premium content across sports, culture, and lifestyle verticals through owned platforms (mobile apps, web), broadcast partnerships, and licensed programming. Founded in 2007 and headquartered in Salzburg, Austria, the company operates globally with 1,001–5,000 employees and maintains active hiring in Austria and the United States. The business spans live event production, short and long-form original content, feature films, and direct-to-consumer digital experiences, with revenue driven through advertising, sponsorships, and media licensing partnerships.

HeadquartersSalzburg, Austria

Company Size1,001–5,000 employees

Founded2007

Hiring MarketsAustria, United States

Frequently Asked Questions

What tech stack does Red Bull Media House use?

Core stack includes iOS and Android for mobile, Adobe Creative Cloud and Canva for content creation, Figma for design, Jira for project management, and GCP/AWS for infrastructure. Analytics layer runs Segment, Google Analytics, Data Studio, and R/ggplot2 for audience insights. Distribution channels include Meta Ads Manager, TikTok, Instagram, and YouTube.

What is Red Bull Media House currently building?

Active projects include a frontend component library for redbull.com, performance analytics and reporting tools, creator-led campaign infrastructure, scaling mobile app experiences, and 360° audience understanding systems. Data infrastructure scaling and data governance compliance are also in focus.

Where is Red Bull Media House headquartered?

Red Bull Media House is headquartered in Salzburg, Austria. The company was founded in 2007 and currently employs 1,001–5,000 people, with active hiring in Austria and the United States.