Digital recovery resource platform connecting people to treatment and support
Recovery.com operates a content and referral platform for people seeking addiction treatment and mental health support, formerly known as RehabPath. The tech stack is heavily weighted toward marketing automation and analytics—Meta, TikTok, Pinterest, X, Amplitude, Heap, Looker, HubSpot—reflecting a demand-generation and performance-tracking infrastructure. Current hiring is concentrated in marketing (3 roles) with operational support, and active projects center on paid social scaling, audience targeting, and event presence, indicating the company is in growth mode but hitting friction on lead quality and operational efficiency.
Recovery.com provides an online directory and educational resource platform for individuals seeking addiction treatment and mental health care. The company helps users navigate their recovery journey through vetted treatment provider information and ongoing support resources. Founded in 2017 and based in Madison, Wisconsin, the organization operates in the 51–200 employee range. Revenue generation flows primarily through digital advertising and provider referrals, with commercial operations supported by HubSpot, sales engagement tools (Apollo, Gong), and audience analytics (Amplitude, Heap). The team is scaling paid social campaigns across multiple platforms while managing the operational complexity of integrating and maintaining reliable data flows across marketing infrastructure.
Recovery.com uses Meta, TikTok, Pinterest, and X for paid social; Amplitude and Heap for analytics; Looker for reporting; HubSpot for CRM and marketing automation; and Apollo and Gong for sales engagement.
Active projects include scaling paid social campaigns, audience targeting strategy, creative testing, event marketing execution, HubSpot integrations, and internal tool automation to reduce manual operational friction.
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