Location-based referral and reputation platform for service businesses
RealWork captures and amplifies customer referrals tied to the physical location where work happens, automating the feedback loop between field teams and nearby customers. The stack (Express, React, Node.js, MongoDB) suggests a modern, distributed web application built for multi-location operations. Current hiring momentum skews toward sales (3 roles) and engineering (2), with projects focused on national scaling, SMS/email/AI phone review requests, and CRM integrations — revealing a shift from product-market fit toward sales-driven expansion and automation.
RealWork operates a location-aware referral and reputation platform designed for service-based businesses (trades, home services, field operations). The core product captures work completed onsite and surfaces it to nearby customers and referral networks. The company, founded in 2020 and based in Austin, serves mid-market service operators. Operations span product development, sales, customer success, and engineering. Active projects center on geographic scaling, customer engagement automation (review requests via email, SMS, and AI-driven phone calls), and deep integrations with home-service CRM systems. Pain points include onboarding adoption, sales velocity, and platform reliability under growth.
RealWork's primary stack includes Express and Node.js for backend, React for frontend, MongoDB for data storage, Material-UI for components, and Webpack/Vite for bundling. Sales and automation run on Salesforce, Zapier, and Make.
Current projects include scaling nationally, automating review requests across email/SMS/AI phone, building CRM integrations for home-service businesses, creating embeddable widgets for customer websites, and improving onboarding adoption.
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