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RealTruck, Inc. Tech Stack

Truck accessory manufacturer with omnichannel retail and global operations

Motor Vehicle Manufacturing Ann Arbor, Michigan 5,001–10,000 employees Privately Held

RealTruck manufactures and distributes truck, Jeep, Bronco, and off-road accessories across 35+ facilities on four continents, reaching customers through e-commerce, a dealer network of 12,000+, and OEM partnerships. The tech stack—NetSuite, Salesforce, Kustomer, Power BI, plus manufacturing-grade tools (SolidWorks, AutoCAD, Allen-Bradley, PLC)—reflects a hybrid operation balancing digital retail with physical production. Hiring skews heavily toward manufacturing (75 roles) and operations (39), with engineering at 22, signaling capital-intensive scaling and operational efficiency as the primary growth vector.

Tech Stack 57 technologies

Core StackNetSuite SolidWorks AWS AutoCAD Allen-Bradley Salesforce Power BI Zendesk Slack Hyperion Financial Management Excel WMS Microsoft Office Inventor SQL SQL Server Reporting Services EDI Microsoft Project Visio APQP PPAP FMEA SPC MSA PLC Concur Kustomer PowerPoint UKG JD Edwards+26 more

What RealTruck, Inc. Is Building

Challenges

  • Ensuring compliance with customs
  • Improving manufacturing efficiency
  • Process improvement to increase operational efficiency
  • Equipment downtime
  • Inventory reconciliation
  • Optimizing inventory levels
  • Reducing product cost
  • Improving equipment reliability
  • Safety compliance
  • Cost savings through lean manufacturing

Active Projects

  • New product launches
  • New product development
  • Go-to-market strategy
  • Process improvement for material handling
  • Cmms system management
  • Ukg manager self service module support
  • Implementing automotive quality core tools
  • Maintaining iso and iatf certification
  • Lean and continuous improvement projects
  • Data-driven analysis to reduce downtime

Hiring Activity

Steady220 roles · 85 in 30d

Department

Manufacturing
75
Ops
39
Logistics
31
Engineering
22
Finance
10
HR
10
Sales
6
Procurement
4

Seniority

Junior
82
Mid
71
Senior
34
Manager
20
Lead
5
Intern
2

Notable leadership hires: Operational Lead, Team Lead, Distribution Center Lead

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About RealTruck, Inc.

RealTruck is a privately held manufacturer and retailer of vehicle accessories headquartered in Ann Arbor, Michigan, with 6,000+ employees spanning 35+ facilities across the United States, Mexico, Denmark, and Canada. The company sells through three channels: direct e-commerce (RealTruck.com), a dealer network of 12,000+ locations, and original equipment manufacturer partnerships. The product portfolio includes the Husky Liners brand and covers over 1,000 patents and pending applications. Operations integrate manufacturing execution (CMMS, lean continuous improvement, automotive quality certifications including ISO and IATF) with digital commerce infrastructure (NetSuite ERP, Salesforce CRM, Kustomer for customer service).

HeadquartersAnn Arbor, Michigan
Company Size5,001–10,000 employees
Hiring MarketsUnited States, Mexico, Denmark, Canada

Frequently Asked Questions

What tech stack does RealTruck use?

RealTruck operates NetSuite (ERP), Salesforce (CRM), Kustomer (customer service), Power BI (analytics), SolidWorks and AutoCAD (CAD design), Allen-Bradley and PLC systems (manufacturing control), plus WMS and EDI for logistics.

Where does RealTruck operate globally?

RealTruck operates 35+ facilities across four continents with active hiring in the United States, Mexico, Denmark, and Canada. Headquarters is in Ann Arbor, Michigan.

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