Truck accessory manufacturer with omnichannel retail and global operations
RealTruck manufactures and distributes truck, Jeep, Bronco, and off-road accessories across 35+ facilities on four continents, reaching customers through e-commerce, a dealer network of 12,000+, and OEM partnerships. The tech stack—NetSuite, Salesforce, Kustomer, Power BI, plus manufacturing-grade tools (SolidWorks, AutoCAD, Allen-Bradley, PLC)—reflects a hybrid operation balancing digital retail with physical production. Hiring skews heavily toward manufacturing (75 roles) and operations (39), with engineering at 22, signaling capital-intensive scaling and operational efficiency as the primary growth vector.
Notable leadership hires: Operational Lead, Team Lead, Distribution Center Lead
RealTruck is a privately held manufacturer and retailer of vehicle accessories headquartered in Ann Arbor, Michigan, with 6,000+ employees spanning 35+ facilities across the United States, Mexico, Denmark, and Canada. The company sells through three channels: direct e-commerce (RealTruck.com), a dealer network of 12,000+ locations, and original equipment manufacturer partnerships. The product portfolio includes the Husky Liners brand and covers over 1,000 patents and pending applications. Operations integrate manufacturing execution (CMMS, lean continuous improvement, automotive quality certifications including ISO and IATF) with digital commerce infrastructure (NetSuite ERP, Salesforce CRM, Kustomer for customer service).
RealTruck operates NetSuite (ERP), Salesforce (CRM), Kustomer (customer service), Power BI (analytics), SolidWorks and AutoCAD (CAD design), Allen-Bradley and PLC systems (manufacturing control), plus WMS and EDI for logistics.
RealTruck operates 35+ facilities across four continents with active hiring in the United States, Mexico, Denmark, and Canada. Headquarters is in Ann Arbor, Michigan.
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