Flooring installer and distributor serving residential and commercial markets
Real Floors operates a regional flooring installation and distribution business across carpet, vinyl, tile, and wood categories. The hiring profile—tilted toward sales (14 roles) and operations (12 roles) with most openings at mid and junior levels—points to capacity expansion rather than infrastructure overhaul. Pain points around invoice accuracy, project profitability, and data management inefficiencies suggest the company is scaling operations faster than its internal systems can support.
Real Floors is a privately held flooring provider founded in 1987, headquartered in Marietta, Georgia, with 501–1,000 employees. The company serves residential and commercial customers across installation services (carpet, vinyl, tile, wood) and materials distribution. Current strategic focus includes expansion into commercial flooring and multi-family residential markets. The organization operates with a family-owned structure and emphasizes internal culture and employee retention.
Real Floors primarily operates on Microsoft and Google suites: Microsoft 365, Teams, Outlook, Word, Excel; Google Workspace, Meet, Docs, Sheets, Gmail. ProCore is deployed for project management. No cloud data warehouse, CRM, or specialized flooring/construction software is evident in current stack.
Current projects include new construction flooring installations, commercial flooring expansion, and strategic outreach to the multi-family residential market. Internal focus is on resolving project profitability, invoice accuracy, and data management challenges.
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