Indoor media and sensorial marketing for Brazilian retail environments
RDS Sensorial Experience builds in-store media solutions for Brazilian retailers—digital signage, audio experiences, and branded environments across supermarkets, pharmacies, and quick-service restaurants. The tech stack reveals a production-first operation: After Effects, Cinema 4D, Blender, and Premiere Pro dominate, paired with HubSpot and Pipedrive for demand generation. Hiring has slowed to one role in 30 days across a lean 5-person pipeline, with marketing and sales split evenly—typical for a services business scaling client accounts rather than product seats.
RDS Multimídia specializes in sensorial marketing and indoor media solutions for retail environments in Brazil. The company designs and deploys in-store experiences—including digital signage, ambient audio, branded visual environments, and interactive displays—for major retailers including supermarket chains, pharmacies, fashion retailers, and fast-food operators. Founded in 1997, RDS operates from São Paulo with 51–200 employees. Their work spans branding, campaign production, and environmental design aimed at increasing customer engagement and purchase intent at point-of-sale. Current focus areas include motion graphics for digital campaigns, institutional video production, and funnel optimization through CRM automation.
After Effects, Cinema 4D, Blender, and Adobe Premiere Pro form the core of their motion and video work. Photoshop and Illustrator handle design assets. RD Station and HubSpot manage campaign automation and CRM workflows.
Current priorities include maximizing ROI on paid media, scaling high-investment campaigns, optimizing tracking implementation, improving funnel conversion, and reducing customer acquisition cost. Revenue predictability and pipeline management are also active focus areas.
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