Software operating company building and scaling a portfolio of digital products
Redbrick is a software operating company that builds, acquires, and operates a portfolio of brands across marketing, video, and SaaS categories. The stack reveals a multi-product engineering organization: React and TypeScript for web, C# and .NET for backend services, React Native for mobile, and GCP+Kubernetes for infrastructure—indicating mature cloud-native operations across different platforms. Current hiring skews engineering-heavy (4 of 9 roles), concentrated in cloud infrastructure and full-stack features, while sales roles focus on consultative positioning and pricing strategy across portfolio brands.
Redbrick operates as a holding company for a portfolio of software and digital media brands, including Animoto, Delivra, Duplex, Leadpages, Paved, and Shift. The company provides strategic guidance, shared resources, and expertise in finance, people and culture, and marketing to enable portfolio companies to scale. Based in Victoria, BC, Redbrick is privately held, founded in 2011, and has been recognized as one of Canada's Top Small and Medium Employers for six consecutive years. It is a Certified B Corporation. The organization currently spans 201–500 employees across engineering, sales, media, HR, and support functions.
Redbrick's core stack includes React, TypeScript, and JavaScript for frontend; C# and .NET for backend; React Native for mobile; and GCP, Kubernetes, and Flux for cloud infrastructure. Data and messaging tools include Firebase, Firestore, and Mailchimp.
Current projects include cloud-native infrastructure migration to GCP, Kubernetes platform management, GitOps workflows, full-stack web and mobile features (including the Kite app), and sales process optimization across portfolio brands with consultative pricing and proposal development.
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