RB Distribuidora Tech Stack
Regional wholesale distributor across Northeast Brazil with 10k+ retail partners
RB Distribuidora operates a regional wholesale business serving over 10,000 retail points across Ceará state, built on a foundation of Excel, Power BI, and WMS—a stack typical of logistics-driven wholesalers with limited digital modernization. The hiring mix is heavily skewed toward sales (54 roles) and junior-level staff (69 roles), reflecting a sales-execution model rather than product or technology innovation. Active projects cluster around promotional events, merchandising, and route optimization, but pain points reveal structural challenges: customer payment compliance, churn of recurring customers, and inactive account reacquisition—friction points that suggest manual, relationship-dependent operations.
Tech Stack 10 technologies
What RB Distribuidora Is Building
◆Challenges
- Customer payment compliance
- Improving client payment compliance
- Resolving client issues
- Increasing sales revenue
- Adimplência dos clientes
- Optimizing routing
- Reactivating inactive customers
- Inactive customer reacquisition
- Customer issue resolution
- High churn of recurring customers
▲Active Projects
- Grow sales channel revenue
- Organizar eventos promocionais
- Incentive campaign development
- Organizing promotional events
- Executing merchandising strategy
- Build intelligent sales routes
- Increase brand coverage
- Social media content production
- Event planning and execution
- Merchandising material management
