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Raycon Inc. Tech Stack

Consumer audio and wearables brand scaling toward global distribution

Computers and Electronics Manufacturing New York, NY 11–50 employees Founded 2017 Privately Held

Raycon designs and manufactures consumer audio and wearables for everyday use. The company is mid-scale hardware maker navigating simultaneous pressures: expanding a product portfolio beyond audio, rolling out international marketplaces, and coordinating complex supply-chain and production cycles. The hiring mix—marketing-heavy with emerging data and engineering capacity—reflects a shift from pure DTC growth toward operational sophistication and omnichannel fulfillment.

Tech Stack 10 technologies

Core StackKlaviyo Shopify AWS Python Attentive Meta TikTok YouTube SQL CAD

What Raycon Inc. Is Building

Challenges

  • Tight coordination across planning, production, freight, and inventory
  • Scaling from startup to global brand
  • Expanding product portfolio
  • Execution complexity increasing
  • Sharper crm strategies
  • Stronger customer connections
  • Expanding into international marketplaces
  • Scaling creative output
  • Scaling from high growth startup
  • Scaling crm operations

Active Projects

  • Defining requirements for a new audio product
  • Unblocking engineering or supply chain risks
  • Lifecycle marketing campaigns
  • Sustaining engineering and post-launch improvements
  • Wearable hardware product development
  • Crm calendar execution
  • Seasonal campaign execution
  • International marketplace rollout
  • S&op execution cycles
  • Product launch timeline coordination

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing
5
Engineering
2
Product
2
Data
1
Design
1
Logistics
1
Operations
1
Ops
1

Seniority

Manager
4
Senior
4
Junior
3
Mid
2
Director
1

Notable leadership hires: Chief of Staff, Creative Director

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About Raycon Inc.

Raycon builds consumer electronics focused on audio and wearable devices, sold primarily through DTC channels. Founded in 2017, the company has bootstrapped to 11–50 employees and operates from New York. The product philosophy centers on functional design, battery life, and aesthetic simplicity rather than feature maximalism. Revenue is driven through Shopify-powered storefronts, social advertising (Meta, TikTok, YouTube), and email marketing (Klaviyo, Attentive). Current capacity is strained across product development, manufacturing coordination, and international expansion—evidenced by active work on supply-chain risk mitigation, lifecycle marketing automation, and multi-market rollout execution.

HeadquartersNew York, NY
Company Size11–50 employees
Founded2017
Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What tech does Raycon use to run their business?

Raycon runs on Shopify for commerce, Klaviyo and Attentive for email/SMS marketing, AWS for infrastructure, and SQL/Python for analytics. Product design uses CAD; customer acquisition runs through Meta, TikTok, and YouTube.

What is Raycon working on right now?

New audio product definition, wearable hardware development, supply-chain risk mitigation, international marketplace expansion (UK rollout), lifecycle marketing automation, and seasonal campaign execution. The company is also executing S&OP cycles to coordinate planning, production, and inventory.

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