App store optimization and mobile user acquisition platform
RankMyApp operates a mobile app marketing platform with 600+ customers across 17 countries, built on a marketing-operations stack (HubSpot, Google Analytics, Power BI, Looker Studio) layered over in-house data and analytics tools (Python, TensorFlow, Streamlit, Superset). The hiring mix is heavily sales-skewed (12 roles) with minimal engineering representation (4 roles), reflecting a service-delivery business anchored in ASO strategy and paid acquisition rather than product-first innovation. Active projects—SEO strategy, rapid prototyping of data features, campaign optimization, and integration roadmap planning—signal efforts to systematize consulting work into scalable tooling.
RankMyApp is a Brazil-based mobile app marketing intelligence company founded in 2015. It serves mid-market and enterprise app publishers and consumer brands with app store optimization, user acquisition strategy, and performance analytics. The platform operates in 17 countries and handles services across app visibility, conversion, and retention. The company's technical foundation includes proprietary analytics alongside third-party integrations (HubSpot, Google Play, Meta, LinkedIn). RankMyApp's stated position is among the top 3 ASO vendors globally. Operations center on sales and marketing functions, with smaller engineering and product teams, indicating a model weighted toward direct customer engagement and campaign management.
Core stack: Google Analytics, Power BI, HubSpot, Google Play, WordPress. Data/analytics: Python, TensorFlow, Streamlit, Superset. Automation/integration: n8n, Make, Zapier, Retool. Deployment: Vercel, Node.js, Express, MongoDB.
RankMyApp operates in 17 countries and serves 600+ customers globally. However, the company is headquartered in São Paulo, Brazil, and currently hires only in Brazil.
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