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RankMyApp Tech Stack

App store optimization and mobile user acquisition platform

Software Development São Paulo, SP 201–500 employees Founded 2015 Privately Held

RankMyApp operates a mobile app marketing platform with 600+ customers across 17 countries, built on a marketing-operations stack (HubSpot, Google Analytics, Power BI, Looker Studio) layered over in-house data and analytics tools (Python, TensorFlow, Streamlit, Superset). The hiring mix is heavily sales-skewed (12 roles) with minimal engineering representation (4 roles), reflecting a service-delivery business anchored in ASO strategy and paid acquisition rather than product-first innovation. Active projects—SEO strategy, rapid prototyping of data features, campaign optimization, and integration roadmap planning—signal efforts to systematize consulting work into scalable tooling.

Tech Stack 44 technologies

Core StackGoogle Analytics Power BI HubSpot WordPress n8n Make Zapier Retool Cursor Vercel Python Superset Node.js Express MongoDB Go TensorFlow Excel Google Play Google Tag Manager Google Search Console Hotjar Looker Studio Google Meta LinkedIn Streamlit Dash RD Station Git+14 more

What RankMyApp Is Building

Challenges

  • Reducing churn
  • Maximizing conversion rates
  • Expanding market opportunities
  • Improving campaign performance metrics
  • Selling complex data-driven solutions
  • Increasing organic traffic
  • Predictability of commercial results
  • International campaign parameterization
  • Expanding partner ecosystem
  • Measuring integration impact

Active Projects

  • Seo strategy development
  • Rapid prototyping of new data features
  • App store optimization
  • Portfolio expansion strategy
  • Hubspot campaign optimization
  • User behavior analytics
  • B2b enterprise media campaign management
  • A/b testing for ad performance
  • Tag implementation and conversion actions
  • Integration roadmap planning

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales
12
Marketing
7
Engineering
4
Executive
1
Legal
1
Product
1

Seniority

Senior
22
Mid
2
Junior
1
Manager
1
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About RankMyApp

RankMyApp is a Brazil-based mobile app marketing intelligence company founded in 2015. It serves mid-market and enterprise app publishers and consumer brands with app store optimization, user acquisition strategy, and performance analytics. The platform operates in 17 countries and handles services across app visibility, conversion, and retention. The company's technical foundation includes proprietary analytics alongside third-party integrations (HubSpot, Google Play, Meta, LinkedIn). RankMyApp's stated position is among the top 3 ASO vendors globally. Operations center on sales and marketing functions, with smaller engineering and product teams, indicating a model weighted toward direct customer engagement and campaign management.

HeadquartersSão Paulo, SP
Company Size201–500 employees
Founded2015
Hiring MarketsBrazil

Frequently Asked Questions

What is RankMyApp's tech stack?

Core stack: Google Analytics, Power BI, HubSpot, Google Play, WordPress. Data/analytics: Python, TensorFlow, Streamlit, Superset. Automation/integration: n8n, Make, Zapier, Retool. Deployment: Vercel, Node.js, Express, MongoDB.

What countries does RankMyApp operate in?

RankMyApp operates in 17 countries and serves 600+ customers globally. However, the company is headquartered in São Paulo, Brazil, and currently hires only in Brazil.

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