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The Rank Group plc Tech Stack

Multi-brand gaming and entertainment operator with 100+ UK venues plus digital platforms

Gambling Facilities and Casinos Maidenhead, Berkshire 5,001–10,000 employees Public Company

Rank operates a portfolio of physical casinos and bingo halls across the UK alongside digital gaming brands, serving 5,000–10,000 employees across retail and online channels. The tech stack reveals a compliance-heavy organisation: enterprise identity (Active Directory), ServiceNow for operations, and Salesforce-adjacent marketing automation (HubSpot, Marketo, Pardot, Optimove) paired with emerging ML initiatives for customer insights and safer-gambling detection.

Tech Stack 76 technologies

Core StackActive Directory ServiceNow Adobe Illustrator After Effects Databricks Apache Spark Python Windows Server VMware Hyper-V HubSpot Marketo Pardot Salesforce Power BI Photoshop InDesign Blender SQL Exchange Online Teams SharePoint Online Public Key Infrastructure PowerShell Adobe Campaign Optimove Meta Microsoft 365 DNS DHCP+42 more

What The Rank Group plc Is Building

◆Challenges

Ensuring security compliance
Automation workflow improvement
Optimising marketing technology stack
Campaign delivery inefficiencies
Adapting to accounting standard changes
Compliance with responsible gaming regulations
Improving customer service processes
Anti-money laundering challenges
Problem gambling detection
High-risk account management

▲Active Projects

Multi-channel marketing campaigns
Test and learn framework
Automated life stage communication journeys
Brand style guide development
Annual salary and bonus review cycle
External salary survey participation
Benefit renewals
Ml data pipeline development
Model deployment & serving
Ml models for marketing, customer insights, and safer gambling

Hiring Activity

Steady25 roles · 9 in 30d

Department

Support

8

Marketing

5

Ops

3

Design

2

Engineering

2

Data

1

Finance

1

HR

1

Seniority

Senior

11

Mid

9

Junior

3

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About The Rank Group plc

Rank is a UK-listed gaming and entertainment operator founded in 1937, operating physical venues under the Grosvenor Casinos, Mecca Bingo, and Enracha brands across more than 100 communities, plus digital-only platforms for online and mobile play. The company maintains regulated sportsbook, casino, and bingo offerings across retail and digital channels. Operations span the UK, Mauritius, and South Africa. The organisation is actively investing in ML-driven marketing automation, customer lifecycle journeys, and problem-gambling detection systems, whilst managing multi-layered compliance requirements (UK gaming regulation, anti-money laundering, accounting standards changes).

HeadquartersMaidenhead, Berkshire

Company Size5,001–10,000 employees

Hiring MarketsMauritius, United Kingdom, South Africa

Frequently Asked Questions

What is Rank Group's tech stack?

Core stack includes Active Directory, ServiceNow, Salesforce, HubSpot, Marketo, Pardot, and Optimove for marketing automation; Databricks, Apache Spark, SQL, and Python for data work; Microsoft 365 suite (Teams, SharePoint, Exchange); VMware and Hyper-V for infrastructure; and Adobe Creative Suite for design.