Member-led insurance, motoring, energy, and leisure operator across Victoria
RACV operates across four distinct business lines—roadside assistance, insurance, solar energy, and hospitality—serving over 2.2 million members in Victoria. The tech stack reflects a mature, operations-heavy organisation: Salesforce, ServiceNow, and Azure sit alongside hospitality-specific tools (Micros, SevenRooms, Sabre, Amadeus), while active projects around contact-centre transformation and automation workflow redesign signal internal modernisation. Sales and operations hiring dominance (32 of 62 roles) indicates member acquisition and service delivery remain the operational spine.
Notable leadership hires: Head Chef, Head of Rewards & Benefits
RACV is Australia's largest member organisation in Victoria, founded in 1903 and privately held with 1,001–5,000 employees. The business spans four operating segments: motoring and roadside assistance, insurance products, residential solar energy solutions, and leisure (clubs, resorts, hospitality venues). The organisation maintains corporate offices, roadside service infrastructure, and hospitality properties across Victoria. Members interact with RACV through roadside support, product purchasing, energy installation, and leisure experiences; the company also operates as an advocacy body on transport and community issues on behalf of its membership base.
Core platforms include Salesforce, ServiceNow, Microsoft 365, and Azure. Operations run on Micros and SevenRooms (hospitality), Sabre and Amadeus (travel), and SIEM for security. Analytics via Google Analytics and Adobe Analytics; marketing automation through Salesforce Marketing Cloud.
Active projects include contact-centre transformation, AI-powered service blueprints, automation workflow redesign, IFRS 18 implementation, loyalty tier initiatives, and marketing automation capability build-out.
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