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Qwoted Tech Stack

Network connecting experts and PR teams with journalists for media placements

Public Relations and Communications Services New York, NY 11–50 employees Privately Held

Qwoted operates a two-sided marketplace linking subject-matter experts, small businesses, and PR professionals with journalists seeking sources and story angles. The product stack reveals a data-forward approach—SQL, Python, Metabase, Claude, and HubSpot indicate active work on dashboards, data quality, and CRM integration—while the hiring velocity (7 roles in 30 days, accelerating) and leadership focus on "newsroom adoption" suggest a shift from fragmented individual journalist usage toward enterprise relationships with media organizations.

Tech Stack 17 technologies

Core StackSlack Metabase Python HubSpot SendGrid Canva SQL Claude Google Workspace Apollo X Meta Instagram Bluesky LinkedIn CapCut Adobe Express

What Qwoted Is Building

◆Challenges

Converting fragmented usage into standardized workflows
Reducing reliance on pr spam
Identifying friction points in sourcing processes
Data governance & quality
Data privacy compliance
Increasing media user reliance
Ensuring media user satisfaction
Moving from individual journalists to enterprise-level relationships
Fragmented individual journalist usage
Expanding managed service function

▲Active Projects

Embed qwoted into daily huddles
Pilot qwoted into assignment desks
Build qwoted’s newsroom adoption playbook
Pilot qwoted into enterprise and investigative research beats
Real-time dashboards
Opportunity sizing
Metadata development
Expand media relationship initiative
Source request development
Managed service expansion

Hiring Activity

Accelerating9 roles · 7 in 30d

Department

Sales

4

Marketing

3

Data

1

Product

1

Seniority

Senior

5

Director

1

Junior

1

Manager

1

Mid

1

Notable leadership hires: Head of Newsroom Adoption, Account Director, Marketing Director

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About Qwoted

Qwoted is a 11–50 person network based in New York that connects vetted experts and PR professionals with journalists for media coverage opportunities. The platform serves three buyer personas: experts and small businesses seeking press coverage, PR agencies and in-house PR teams managing expert sourcing, and media organizations (newsrooms, assignment desks, investigative beats) looking for reliable sources. The company is actively expanding its "managed services" offering—a concierge layer wrapping the core network—and building tooling to move newsrooms from ad-hoc source requests into standardized workflows integrated with their daily assignment and huddle processes.

HeadquartersNew York, NY

Company Size11–50 employees

Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What is Qwoted's tech stack?

Qwoted uses Slack, Metabase, SQL, Python, Claude, Google Workspace, HubSpot, Apollo, and SendGrid for core operations and product; social media and visual tools include LinkedIn, X, Meta, Instagram, Bluesky, Canva, CapCut, and Adobe Express.