Cosmetics manufacturer scaling franchise operations across China
Qingbi is a cosmetics manufacturer operating a franchise model across China, with a tech stack (Java, Spring Boot, Kubernetes, Kafka, Elasticsearch) that far exceeds typical consumer-goods operations—suggesting internal tooling for supply-chain coordination, store-performance analytics, or direct-to-consumer channels. Active projects center on franchise support, extraction-process scaling, and short-video marketing, while pain points cluster tightly around franchise-store sales and performance diagnostics, indicating the core business tension is growth and consistency across distributed franchisees rather than product innovation.
Notable leadership hires: Video Director, Franchise Acquisition Director, Operations Director
Qingbi manufactures cosmetics products and operates a franchise model with stores across China. The company is headquartered in Guangzhou, Guangdong Province. Based on active projects, the business spans product manufacturing (plant-extraction processes, process scaling), franchise support (pre-opening logistics, training curriculum, activity planning), and performance management (competitor analysis, store diagnostics, sales targeting). The tech stack suggests internal systems for data analytics and operational coordination. Marketing relies heavily on short-form video platforms (Douyin, Xiaohongshu, Kuaishou, TikTok) for brand and franchisee promotion.
Java, Spring Boot, Spring Cloud, Kubernetes, Docker, Kafka, Elasticsearch, Redis, Hadoop, Apache Spark, HBase, MongoDB, with front-end Vue and JavaScript. Linux and Nginx for infrastructure.
Franchise-store expansion and performance optimization (pre-opening support, activity planning, training), extraction-process scaling and plant construction, short-video content creation for Douyin/Xiaohongshu/Kuaishou, and unified marketing strategy development.
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