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Pure Fishing Tech Stack
Global fishing tackle manufacturer operating 11 heritage brands across 19 countries
Pure Fishing manufactures and distributes fishing tackle under a portfolio of established brands, serving angler markets across North America, Europe, and beyond. The company is mid-stage in digital transformation—currently deploying Kanban and lean manufacturing principles while managing inventory and seasonal-demand challenges across a global supply chain. Hiring is accelerating in marketing and manufacturing, suggesting a push toward both direct-to-consumer visibility and operational efficiency.
Tech Stack 10 technologies
Core StackSAP Adobe Photoshop Adobe Creative Cloud Shopify Microsoft Office Excel SAP APO CNC Capture One
AdoptingKanban
What Pure Fishing Is Building
◆Challenges
- Maximizing media spend efficiency
- Digital shelf performance
- Optimising inventory
- Inventory flow management
- Improving forecast accuracy
- Improving injection molding process
- Balancing seasonal demand with supplier capacity
- Managing long lead times
- Enhancing processes while maintaining compliance
- Ensuring product availability
▲Active Projects
- Digital campaigns and search visibility
- Joint business plans
- Inventory flow and in-stock performance management
- Annual media strategy
- Implementing lean manufacturing principles
- Measurement framework development
- Layout optimization
- Lean tool implementation
- Material requirement planning
- Seasonal forecasting
Hiring Activity
45 roles · 20 in 30d
Department
Seniority
Company intelligence
