Pumpkin Tech Stack

Direct-to-consumer pet insurance with urgent-care payment upfront

Insurance New York, NY 51–200 employees Privately Held

Pumpkin sells accident and illness coverage for pets direct to consumers, with a distinctive model: urgent-pay service that covers treatment costs before the customer pays the vet. The hiring mix is sales-heavy (5 of 10 open roles) paired with aggressive marketing automation work (email, SMS channel launches, lifecycle strategy, paid social) — signaling a shift from product-market fit into customer acquisition and retention at scale. Tech stack is lean (Salesforce, Zendesk, Kustomer) and marketing-forward, with active projects clustered around funnel optimization and hospital partnerships.

Tech Stack 10 technologies

Core StackFigma Salesforce Zendesk Instagram TikTok Meta YouTube LinkedIn Wix Kustomer

What Pumpkin Is Building

◆Challenges

Optimizing enrollment funnel
Friction in conversion funnel
Streamlining sales processes
Resolving salesforce technical issues
Driving data-driven decision-making
Email acquisition capabilities
Driving policy growth
Custom wellness plan development
Pet insurance penetration expansion
Adoption growth retention

▲Active Projects

Hospital partner onboarding
Enrollment funnel optimization
A/b testing for quote/purchase flows
Comprehensive social media strategy
Paid social campaigns
Lifecycle marketing strategy
Email channel ownership
Sms channel launch
Whitelabel technology solution implementation
Joint promotional campaigns and marketing initiatives

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Sales

Marketing

Design

Product

Support

Seniority

Mid

Manager

Junior

Senior

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About Pumpkin

Pumpkin is a direct-to-consumer pet insurance company based in New York offering accident, illness, and preventive wellness coverage. The core product differentiator is an urgent-pay service that allows customers to access coverage in real time before settling claims. Pumpkin operates a 51–200-person team across the United States and Canada, with active hiring in sales and marketing roles. Current operational priorities include onboarding veterinary hospital partners, optimizing the enrollment and quote-to-purchase funnels, and scaling customer acquisition through paid social and lifecycle marketing channels.

HeadquartersNew York, NY

Company Size51–200 employees

Hiring MarketsCanada, United States

Frequently Asked Questions

What is Pumpkin pet insurance?

Pumpkin offers pet accident, illness, and preventive wellness insurance direct to consumers. The core feature is an urgent-pay service that covers vet treatment costs upfront, before the customer pays out-of-pocket.

What tech does Pumpkin use?

Core stack: Salesforce (CRM), Zendesk and Kustomer (customer support). Marketing channels: Figma (design), LinkedIn, Instagram, TikTok, YouTube, Meta, and Wix (web presence).