Premium menswear brand scaling omnichannel retail across 150+ stores globally
Psycho Bunny is a Montreal-based apparel maker with ~150 stores worldwide, built on premium positioning (Pima cotton sourcing, hand-finished details). The tech stack reveals a retail-ops-heavy org: Shopify + NetSuite for commerce and supply chain, Snowflake + Power BI for analytics, with creative tools (Adobe suite, Canva) supporting design workflows. The hiring surge is heavily skewed toward sales (161 open roles vs. 6 in marketing), and active projects center on omnichannel integration and inventory management—signaling an aggressive push to connect in-store and online operations while managing the cost pressures endemic to physical retail.
Notable leadership hires: FP&A Director
Psycho Bunny designs and sells premium men's apparel, with expansion into women's and children's lines, anchored by its signature polo shirts and accessories. Founded in 2004 and headquartered in Montreal, the company operates a global store footprint (nearly 150 locations) alongside direct-to-consumer and wholesale channels. The product strategy emphasizes material quality (Peru-sourced Pima cotton) and distinctive branding (the iconic quirky bunny logo). Current operational priorities center on unifying retail channels, managing inventory efficiency, and scaling profitably as the brand expands internationally.
Shopify and NetSuite form the core commerce and supply-chain backbone. Snowflake and Power BI handle analytics and reporting. Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) supports design; Asana and Smartsheet manage project workflows.
Canada and the United States. Headquarters is Montreal, Quebec.
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