AI-powered content production network scaling creative work across markets
Prose on Pixels (POP) operates as Havas' global content-at-scale network, combining creative production with AI-driven automation to personalize assets across omnichannel campaigns. The tech stack reveals a mature production-ops architecture: Adobe Creative Suite + Workfront for project orchestration, Frame.io for review workflows, and React/Figma for design systems—now adopting After Effects and doubling down on Figma. Active projects span 40-market localization, design-system scaling, and content automation, yet the pain-point list (aligning studios onto shared tech, transforming creative chaos, systems-architecture complexity) suggests the organization is still consolidating fragmented regional workflows into a unified platform.
POP is Havas' performance-driven content production network operating across 501–1,000 employees from London, serving brands that need high-volume, audience-targeted creative work. The company combines origination, in-housing, and end-to-end production to handle content creation, localization, and social activation at scale. They work across 40+ markets and specialize in reducing production waste and improving ROI through AI-powered workflows, integrated production systems, and studio extensions. Current hiring leans toward mid-to-senior design and engineering roles, with active deployment of Workfront across global teams and concurrent build-out of design systems and content-automation infrastructure.
Primary stack: Adobe Workfront (with Fusion for automation), Wrike, Monday.com, and Asana for task orchestration. Frame.io for creative review and approval workflows. Global Workfront rollout is an active infrastructure project.
Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects), Figma (actively adopting), and custom React/HTML/CSS interfaces. Designing a world-class design system is a priority project.
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