ProPublica Tech Stack

Investigative nonprofit newsroom expanding into video and multimedia

Media Production New York, New York 51–200 employees Founded 2008 Nonprofit

ProPublica is a nonprofit investigative newsroom with 75+ journalists producing reported stories across government, criminal justice, environment, and technology. The tech stack reveals a heavy shift toward video distribution: YouTube, Instagram, TikTok, and Figma are all top-30 tools, paired with Chartbeat and Parse.ly for audience measurement. Active projects confirm this pivot—comprehensive YouTube strategy, explainer videos, and recurring topic shows now sit alongside traditional investigations—suggesting the newsroom is rebalancing away from long-form text toward formats that drive both reach and impact.

Tech Stack 19 technologies

Core StackSketch Figma Google Analytics YouTube Instagram TikTok Photoshop HTML CSS Sprout Social Parse.ly Chartbeat Bluesky Twitter Meta LinkedIn iOS Android Google Meet

What ProPublica Is Building

◆Challenges

Adapting long-form written journalism to video
Balancing urgent newsroom needs with long-term investigations
Expanding defense coverage
Broadening ranks of investigative editors

▲Active Projects

Comprehensive youtube strategy
Mid-length explainer videos
Recurring reporting topic shows
Military investigations
Agenda-setting investigations
Investigative editing boot camp

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Journalism

Marketing

Media

Design

News

Research

Seniority

Senior

Mid

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About ProPublica

ProPublica is an independent nonprofit newsroom founded to produce investigative journalism with demonstrated real-world impact—their reporting has contributed to new laws, policy reversals, and accountability at local, state, and national levels. The organization is structured around deep-dive investigations across multiple verticals: government and politics, business, criminal justice, environment, education, health care, immigration, and technology. Operating as a nonprofit, ProPublica funds its work primarily through donor contributions, with the majority of spending directed into journalism. The newsroom operates from New York with a team-first model emphasizing transparency in financial reporting and long-term commitment to stories, regardless of duration or resource demands.

HeadquartersNew York, New York

Company Size51–200 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What is ProPublica's focus?

ProPublica is an independent nonprofit newsroom producing investigative journalism on government, criminal justice, environment, technology, and other topics of public interest. Their reporting has driven policy changes and held power to account at multiple levels.

What platforms does ProPublica use for distribution?

ProPublica distributes across YouTube, Instagram, TikTok, Twitter, Bluesky, LinkedIn, and Meta. The newsroom uses Chartbeat and Parse.ly for audience analytics, and Sprout Social for social media management.