Promenade Group Tech Stack

Local business software and digital marketing for florists and restaurants

Technology, Information and Internet Santa Monica, CA 51–200 employees Privately Held

Promenade operates industry-specific software platforms for local merchants—originally built around floral retail, now expanding into restaurants. The tech stack is heavily Salesforce-centric (Sales Cloud, Service Cloud, Pardot) paired with social media advertising channels (Instagram, Meta, TikTok, LinkedIn) and creative design tools (Figma, Adobe suite). Hiring velocity is steady across sales (11 open roles), marketing (7), and design (6), with active work on CRM migrations, data integrity, and restaurant vertical acquisition—signals of scaling infrastructure under growth pressure.

Tech Stack 20 technologies

Core StackPardot Adobe Illustrator Figma Salesforce SalesLoft Zendesk Confluence Adobe Photoshop Adobe InDesign Instagram Meta TikTok LinkedIn Salesforce Sales Cloud Salesforce Service Cloud Google Workspace Microsoft Office Photoshop InDesign ChiliPiper

What Promenade Group Is Building

◆Challenges

Incredible growth and new vertical expansion
Expanding restaurant vertical
Seamless handoffs, clear attribution, consistent reporting
Monitor data integrity, manage integrations, troubleshoot issues
Increasing project capacity while maintaining quality
Reducing turnaround stress
Scaling studio operations
Eliminating operational friction
Need extra hands for event furniture moving
Reducing waste

▲Active Projects

Sales pipeline development
Lead or support cross-functional data projects such as crm migrations, system integrations, large-scale data cleanups
Creative outreach campaigns
Social media metrics analysis
Build forecasting models and campaign performance analyses
Support new growth initiatives by creating the infrastructure for measurement and scaling
Product evangelism for local businesses
Crm migrations
System integrations
Customer acquisition in restaurant vertical

Hiring Activity

Steady35 roles · 15 in 30d

Department

Sales

Marketing

Design

Ops

Logistics

Operations

Executive

Support

Seniority

Junior

Mid

Senior

Director

Lead

Manager

Notable leadership hires: Florist Production Lead, Customer Service Lead

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About Promenade Group

Promenade provides software platforms and digital marketing services tailored to local businesses, with roots in floral retail and active expansion into restaurants. The company helps merchants establish online presence, manage customer relationships, and run targeted marketing campaigns across social channels. Operations center on CRM infrastructure (Salesforce), campaign analytics, and hands-on studio services. Teams span sales, marketing, design, and operations from a 51–200 person base in Santa Monica, California.

HeadquartersSanta Monica, CA

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Promenade use?

Salesforce (Sales Cloud, Service Cloud, Pardot), Instagram, Meta, TikTok, LinkedIn, SalesLoft, ChiliPiper, Zendesk, Google Workspace, Microsoft Office, and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figma).

What verticals does Promenade serve?

Originally focused on floral retail (florists). Currently expanding into restaurants with active customer acquisition and vertical-specific product development efforts.