Creative services network managing global agency operations and manufacturing projects
Project Worldwide operates a portfolio of creative agencies (Argonaut, Darkhorse, G7 Entertainment Marketing, George P. Johnson, Motive, OS Studios, Partners+Napier, Praytell, Raumtechnik, Spinifex Group, Wondersauce, NOMOBO) across advertising, content, experiential, and PR. The tech stack is heavily weighted toward enterprise operations—Workday, JD Edwards, Deltek, ADP—reflecting a back-office-first maturity model typical of holding companies managing multiple P&Ls. Active pain points center on cost reconciliation, scope creep, and tracking actuals against estimates, suggesting internal project finance and resource allocation are ripe friction points.
Notable leadership hires: Managing Director
Project Worldwide is a privately held creative services alliance headquartered in Auburn Hills, Michigan, with 1,001–5,000 employees. The company operates a portfolio of 12 agencies spanning advertising, shopper marketing, brand strategy, public relations, experiential, and content production. Recent strategic focus includes accelerating growth in the Korean market and expanding Korean brands internationally. The organization manages complex project delivery across creative and manufacturing verticals, relying on Workday, Deltek, and JD Edwards for enterprise resource planning and financial control.
Primary stack includes Workday, ADP Workforce Now, Deltek, JD Edwards EnterpriseOne, Microsoft Office, Google Workspace, Autodesk Vault, .NET, Selenium, and Cypress—focused on enterprise operations, testing, and project finance.
Current initiatives include Korean brands expansion strategy, domestic client business growth, project launch and resource management, PLM data migration and validation, and ERP/MES/manufacturing system integration—signaling operational scaling and supply-chain digitalization.
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