Procreate Tech Stack

iPad and iPhone creative apps built for performance and human-centered design

Software Development North Hobart, Tasmania 51–200 employees Founded 2011 Privately Held

Procreate builds native iOS creative tools (Procreate, Procreate Dreams, Procreate Pocket) using a low-level performance stack: C++, Vulkan, DirectX 11, Rust, and Zig — a deliberate choice reflecting deep optimization work rather than off-the-shelf frameworks. The company is actively staffing a next-generation rendering engine while facing friction recruiting senior engineers in Australia; current hiring leans senior/manager roles across product and engineering, suggesting a consolidation phase rather than headcount scaling.

Tech Stack 16 technologies

Core StackC++ Rust Swift React Tailwind CSS C Vulkan DirectX 11 Zig iOS Haskell UIKit C/C++ SIMD AppKit macOS

What Procreate Is Building

◆Challenges

Attracting software engineers
Improving development efficiency

▲Active Projects

Next generation virtual texturing based rendering and painting engine
Inbound recruitment strategy
Candidate pipeline management
Core features development
Design system and component library
Digital components for design efficiency

Hiring Activity

Minimal10 roles · 0 in 30d

Department

Product

Engineering

Seniority

Senior

Manager

Mid

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About Procreate

Procreate is an independently owned creative software company building iPad and iPhone apps since 2011. Three products — Procreate, Procreate Dreams, and Procreate Pocket — have held #1 ranking in Apple's App Store for over eight years, driven primarily by word-of-mouth adoption rather than sales-led growth. Based in North Hobart, Tasmania, the company operates as a small, technically-led organization of 51–200 employees, structured around tight product and engineering teams. The business model is transactional (app purchase) rather than subscription or SaaS, meaning product quality and user satisfaction directly determine revenue.

HeadquartersNorth Hobart, Tasmania

Company Size51–200 employees

Founded2011

Hiring MarketsAustralia

Frequently Asked Questions

What programming languages does Procreate use?

C++, C, Rust, Zig, Swift, and Haskell dominate the stack, complemented by Vulkan and DirectX 11 for graphics. This performance-first foundation reflects the company's focus on rendering efficiency and responsiveness for creative workloads.

Where is Procreate headquartered?

North Hobart, Tasmania, Australia. The company is independently owned and operates exclusively in Australia for hiring and hiring strategy.