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Primary Goal Tech Stack

Digital apprenticeship provider bridging schools and tech industry

Education Administration Programs Knowle, West Midlands 11–50 employees Founded 2015 Educational
primarygoal.ac.uk LinkedIn

Primary Goal trains apprentices in digital industries across UK schools and businesses, running on a nearly all-Microsoft stack (365, Teams, Power Apps, Power BI, Stream). The org is small (11–50) with support staff dominating the hiring mix—reflecting hands-on delivery of in-school tech support, equipment repair, and after-school clubs rather than product scaling. Internal pain points (staff digital skill gaps, fragmented ICT curriculum integration) suggest the company is actively building institutional capability to execute its programs.

Tech Stack 23 technologies

Core StackPower Apps Power BI Power Automate GitHub Copilot Canva Microsoft 365 WiFi VoIP CCTV SharePoint Microsoft Loop Teams Microsoft Stream OneNote Microsoft Bookings Outlook Excel OneDrive Microsoft Planner CompTIA A+ CompTIA

What Primary Goal Is Building

◆Challenges

  • Staff digital skill gaps
  • Integrating ict across curriculum
  • Maintaining it systems
  • Supporting digital learning

▲Active Projects

  • M365 digital champions apprenticeship programme
  • Backup systems
  • In-school event it support
  • It equipment repairs
  • Running a lunchtime club
  • Leading social media presence
  • After-school tech clubs

Hiring Activity

Decelerating10 roles · 2 in 30d

Department

Support
5
HR
2
Education
1
Engineering
1
Ops
1

Seniority

Intern
4
Junior
3
Mid
2
Senior
1
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About Primary Goal

Primary Goal is a UK-based apprenticeship training provider that delivers digital-skills programs in collaboration with schools and industry partners. Founded in 2015 and headquartered in Knowle, West Midlands, the company designs and runs apprenticeship curricula across digital industries, pairing classroom instruction with hands-on support—including in-school IT support, equipment maintenance, and extracurricular tech clubs. The operating model is education-led and support-intensive rather than software-product-based, with a core team of 11–50 supporting multiple school sites.

HeadquartersKnowle, West Midlands
Company Size11–50 employees
Founded2015
Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Primary Goal use?

Primarily Microsoft 365 ecosystem: Teams, Power Apps, Power BI, SharePoint, OneDrive, Outlook, Excel, Stream, and GitHub Copilot. Also uses CompTIA A+ certification tools and Canva for content creation.

Where is Primary Goal headquartered?

Knowle, West Midlands, United Kingdom. Founded in 2015, the company operates as a national apprenticeship provider with school-based delivery.

What does Primary Goal hire for?

Support roles predominate (5 open), followed by HR (2), with isolated roles in education, engineering, and operations. Hiring velocity is decelerating; 10 total active roles across all levels, posted primarily in the UK.

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