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Primal State Performance GmbH Tech Stack

Energy drinks and supplements brand scaling paid social and data infrastructure

Food and Beverage Manufacturing Berlin, Berlin 11–50 employees Self-Owned

Primal State Performance manufactures natural energy drinks and supplements, distributed primarily through Shopify and Amazon. The tech stack reveals a marketing-led operation: heavy Google Ads/Meta/TikTok spend, Shopify for DTC, and Amazon Seller Central for wholesale. They're actively adopting TikTok and Outbrain for channel diversification, while simultaneously building data infrastructure (dbt, Lightdash, SQL models) to replace manual reporting — a common inflection point for DTC brands scaling beyond single-channel revenue.

Tech Stack 21 technologies

Core StackGoogle Ads Asana Google Analytics Tableau dbt Shopify Meta TikTok Google SQL Lightdash Microsoft Office YouTube Bynder ChatGPT Perplexity Amazon Seller Central Google Workspace Helium 10 Keepa

AdoptingTikTok Outbrain

What Primal State Performance GmbH Is Building

◆Challenges

Ensuring smooth operation
Operational gaps in paid social
Scalable content infrastructure
Modernizing equipment
Improving quality processes
Ensuring product quality
Building new quality processes
Unreliable data models
Lack of self-serve analytics
Maintaining building infrastructure

▲Active Projects

Channel diversification for new paid channels
Strategic product initiatives
Setup and optimization of paid social and search campaigns
Quality process redesign
Sustainability integration
Facility relocation
Building new quality processes
Optimizing quality assurance processes
Building reliable and scalable data models
Enabling self-serve analytics

Hiring Activity

Minimal20 roles · 0 in 30d

Department

Marketing

5

Legal

2

Manufacturing

2

Ops

2

Data

1

Engineering

1

HR

1

Logistics

1

Seniority

Senior

7

Mid

5

Junior

2

Manager

2

Intern

1

Lead

1

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About Primal State Performance GmbH

Primal State Performance is a Berlin-based, self-owned food and beverage manufacturer of energy drinks and dietary supplements targeting consumers seeking natural alternatives. The company operates a mixed-channel go-to-market: direct-to-consumer via Shopify, marketplace presence on Amazon, and wholesale distribution. Operations span manufacturing, quality assurance, logistics, and a lean data function. Current strategic focus includes facility relocation, quality process redesign, and scaling paid-social performance across new channels.

HeadquartersBerlin, Berlin

Company Size11–50 employees

Hiring MarketsGermany

Frequently Asked Questions

What marketing tools does Primal State Performance use?

Google Ads, Meta, TikTok, Google Analytics, Tableau, and Lightdash for reporting. Recently adopting Outbrain for channel expansion. Also active on Amazon Seller Central and Helium 10 for marketplace optimization.

What is Primal State Performance working on?

Channel diversification for paid social, paid-search optimization, quality process redesign, facility relocation, sustainability initiatives, and building self-serve analytics via data modeling (dbt, Lightdash).