Color retail chain with omnichannel operations across Argentina and Brazil
Prestigio is a retail leader in color advisory operating across Argentina and Brazil with 201–500 employees. The tech stack reveals a mature omnichannel setup: VTEX for e-commerce, Salesforce + HubSpot for CRM, Qualtrics + Medallia for customer feedback, and Power BI + Tableau for analytics. Heavy hiring in sales (8 of 15 open roles) paired with active distribution center expansion and ongoing UX/UI work signal a push to scale fulfillment and online conversion.
Prestigio operates as a retail chain specializing in color product advisory, with operations centered in Argentina and a presence in Brazil. The company was founded in 1970 and operates as a partnership structure across 201–500 employees. Beyond in-store counsel, the business runs an omnichannel model supported by VTEX for digital sales, Salesforce and HubSpot for customer relationship management, and Qualtrics and Medallia for voice-of-customer capture. Current operational priorities include distribution center expansion, inventory accuracy, seasonal stock optimization, and cash reconciliation—typical pain points for multi-location retail with complex logistics.
Prestigio runs VTEX for e-commerce, Salesforce and HubSpot for CRM, Qualtrics and Medallia for customer feedback, Power BI and Tableau for analytics, and Zendesk plus ServiceNow for support and operations.
Current projects include distribution center expansion, implementing control and procedural checkpoints, product launches and seasonal activations, and UX/UI improvements to the digital experience.
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