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Prenetics Tech Stack

Consumer health brand scaling DTC supplement sales via influencer and institutional channels

Biotechnology Research Hong Kong 51–200 employees Founded 2014 Public Company

Prenetics operates IM8, a direct-to-consumer supplement brand backed by celebrity partnerships and scientific positioning. The tech stack—Shopify, Klaviyo, Gorgias, GA4, plus Python/Node.js backends on AWS—reflects a high-volume DTC operation with emerging data and automation ambitions. Active hiring skews heavily toward marketing (8 roles) and support (4), while projects reveal simultaneous pushes on investor relations, supply-chain automation, and conversion optimization—signals of a company balancing rapid consumer growth with institutional capital readiness.

Tech Stack 35 technologies

Core StackSlack Google Ads Shopify Klaviyo Python Adobe Premiere Pro After Effects Figma Node.js TypeScript Docker Kubernetes AWS Terraform Ansible Gorgias Google Sheets Facebook Ads Manager YouTube Ads ChatGPT Google Analytics 4 SQL Microsoft Dynamics 365 Excel Instagram TikTok Pinterest Twitter Final Cut Pro HTML/CSS+5 more

What Prenetics Is Building

◆Challenges

Reducing email churn
Data integrity, privacy, secure access
Technical debt in existing systems
Increasing conversion rates
Scaling logistics operations
Maintaining quality standards
Reducing operational errors
Institutional investor presence
Capital markets positioning
Dtc momentum equity narrative

▲Active Projects

U.s.-focused ir strategy execution
Develop scalable sop and playbooks
Non-deal roadshows and investor conferences
Ai-driven cataloguing automation
Ai-powered sop improvement
B2b onboarding automation
Scalable analytics foundation
High-quality data pipelines
Core dtc and growth analytics
Improving supply chain dashboard

Hiring Activity

Steady20 roles · 8 in 30d

Department

Marketing

8

Support

4

Finance

2

Data

1

Design

1

Engineering

1

Logistics

1

Operations

1

Seniority

Senior

7

Lead

4

Manager

4

Mid

4

Junior

1

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About Prenetics

Prenetics is a Hong Kong–headquartered public company (NASDAQ: PRE) focused on consumer health through IM8, a supplement and wellness brand. The company operates a direct-to-consumer model supported by influencer partnerships and scientific credibility. The current operational footprint spans 51–200 employees with active hiring in six countries across marketing, support, finance, data, and engineering. Pain points cluster around logistics scaling, data integrity, technical debt, and positioning for institutional investors—typical friction points for a DTC brand transitioning from consumer momentum to capital-market visibility.

HeadquartersHong Kong

Company Size51–200 employees

Founded2014

Hiring MarketsMalaysia, Philippines, Syria, United States, China, Uganda

Frequently Asked Questions

What tech stack does Prenetics use?

Prenetics runs Shopify for commerce, Klaviyo for email/CRM, Gorgias for support, and GA4 for analytics. Backend uses Python, Node.js, TypeScript on AWS with Docker and Kubernetes. Marketing spans Google Ads, Facebook, Instagram, TikTok, and YouTube.

What countries is Prenetics hiring in?

Prenetics is actively recruiting in Malaysia, Philippines, Syria, United States, China, and Uganda across marketing, support, finance, data, and operations functions.