Industrial generators and material handling equipment for 150+ countries
PRAMAC manufactures generators, material handling equipment, and battery energy storage systems across 1,000+ employees with manufacturing plants and subsidiaries globally. The tech stack reflects a hybrid industrial-software operation: CAD/CAM tools (Solidworks, AutoCAD, EPLAN) for product design, enterprise platforms (Salesforce, SAP, NetSuite, Oracle, Epicor) for supply chain and sales, and emerging cloud infrastructure (AWS, PostgreSQL, MQTT). Sales-heavy hiring (13 roles) paired with active dealer network expansion and regional strategy projects signals aggressive market growth in Austria/Switzerland and new geographies.
Notable leadership hires: Sales Director
PRAMAC is a privately held Italian manufacturer headquartered in Casole d'Elsa, Siena, founded in 1966. The company produces a complete range of generators (from mobile to grid-scale), material handling equipment, and battery energy storage systems for customers across over 150 countries. Acquired by Generac Group in 2016, PRAMAC operates as a vertically integrated manufacturer with ~2,000 employees, including a dedicated engineering contingent (approximately 10% of workforce), and maintains global subsidiaries and manufacturing capacity. The company also holds a visible brand presence through its Pramac Racing MotoGP team partnership. Core pain points include accelerating dealer network expansion, improving field quality consistency, and meeting service response times amid rapid geographic growth.
PRAMAC uses Solidworks and AutoCAD for design, SAP/NetSuite/Oracle/Epicor for ERP, Salesforce for sales operations, AWS for cloud infrastructure, and Python/Go for automation. Manufacturing processes employ FMEA and SPC quality tools.
PRAMAC is actively recruiting across 12 countries: Italy, China, United Kingdom, Bahrain, Austria, France, Spain, South Africa, Germany, Bulgaria, Australia, and Poland — reflecting expansion into regional markets including Austria/Switzerland (noted as strategic priority).
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