Specialty coffee roaster and retailer across Southeast Asia
PPP Coffee roasts and sells specialty coffee through owned retail locations in Singapore and Malaysia, with a nascent B2B sales push. The tech stack is lightweight—Shopify, Shopee, Instagram, Meta, TikTok—reflecting a retail-first, social-media-driven go-to-market. Hiring is heavily weighted toward ops (13 of 20 open roles), with only one engineering position and no cloud infrastructure or analytics tooling visible, signaling a business scaling through people and processes rather than platform automation.
PPP Coffee is a specialty coffee sourcing, roasting, and retail company founded in 2009 in Singapore. The company operates multiple retail brands—PPP Coffee stores, Chye Seng Huat Hardware in Singapore, and PULP in Malaysia—each designed as a community gathering space with an employee co-op profit-sharing model. Revenue comes from direct-to-consumer retail (via Shopify and marketplace platforms like Shopee) and an emerging B2B wholesale channel. The org is 51–200 people, privately held, and based entirely in Singapore.
PPP Coffee uses Shopify for e-commerce, Shopee and Instagram for marketplace/social selling, Meta and TikTok for paid social, and Adobe Creative Suite (Photoshop, Illustrator, InDesign) for marketing assets. No adopting or replacing tech is currently visible.
PPP Coffee is implementing a sales CRM system, expanding B2B wholesale sales channels, and scaling marketing campaigns across online, offline, and marketplace platforms, plus event-driven promotions.
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