Affinity Group, Sales & Marketing Agency Tech Stack

Field sales and culinary support for foodservice and retail fresh food brands

Food & Beverages Charlotte, NC 501–1,000 employees Founded 2014 Privately Held

Affinity Group operates a field-facing sales and merchandising agency for foodservice and retail fresh food, with 108 active sales roles across North America—a hiring velocity that signals aggressive expansion in field coverage. The stack is intentionally lean (Excel, Power BI, CRM, POS) and optimized for on-site execution; pain points around commission reconciliation and sales-technology adoption suggest the organization is scaling operations faster than internal systems. Projects cluster around trimester planning cycles, chain-restaurant account strategies, and culinary go-to-market support, indicating a structured, repeatable engagement model.

Tech Stack 17 technologies

Core StackPower BI Adobe Illustrator Canva Python Adobe Creative Cloud Excel Microsoft Office Word PowerPoint Adobe Photoshop SharePoint Outlook SQL CRM LinkedIn POS

What Affinity Group, Sales & Marketing Agency Is Building

◆Challenges

Driving market penetration
Increasing market demand
Reconciling commissions
Enhancing culinary approach for go-to-market success
Contract compliance and growth
Grow non-commercial portfolio
Enhancing k-12 nutrition programs
Strengthening regional sales performance
Adoption of core sales technologies
Monitoring system performance

▲Active Projects

Customized selling strategy for chain restaurant accounts
Trimester sales planning
Weekly market visits strategy
Implement trimester playbook materials
Market penetration strategy
Event and activity plans
Market strategy development
Creative solutions for restaurant chefs
Support local on-site foodservice events
Develop new recipe ideas incorporating client products

Hiring Activity

Accelerating130 roles · 55 in 30d

Department

Sales

108

Ops

Marketing

Logistics

Data

Support

Seniority

Mid

Junior

Intern

Senior

Director

Manager

Notable leadership hires: Corporate Brand Director

Company intelligence

Find more companies like Affinity Group, Sales & Marketing Agency by tech stack, pain points and active projects

Get started free

About Affinity Group, Sales & Marketing Agency

Affinity Group is a sales and marketing agency focused on the foodservice and retail fresh food channels across the U.S. and Canada. The company works with food brands to drive market penetration, execute store-level merchandising, plan sales campaigns, and provide culinary and merchandising support through retained teams of sales professionals and culinary talent. Operational scale spans 501–1,000 employees, with headquarters in Charlotte, NC. Service offerings span strategic sales planning, competency-based sales training, and customer insight work. The organization emphasizes tenured talent and field-level execution in North America.

HeadquartersCharlotte, NC

Company Size501–1,000 employees

Founded2014

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Affinity Group use?

Core tools: Excel, Power BI, CRM, and POS systems. Also active in Microsoft Office, Adobe Creative Cloud, SharePoint, and LinkedIn. No major tech migrations in progress.

Where is Affinity Group headquartered?

Charlotte, North Carolina. The company operates across the United States and Canada with a 501–1,000-person workforce founded in 2014.