Positive Company Tech Stack

Brazilian plant-based food and beverage brand portfolio with B Corp certification

Food & Beverages Fortaleza, Ceará 51–200 employees Founded 2015 Privately Held

Positive Company operates three plant-based food and drink brands (A Tal da Castanha, Plant Power, Possible) from Fortaleza, scaling via a joint venture with Grupo 3corações since 2020. The tech stack is heavily Google-centric (Workspace, Sheets, Looker Studio) with marketing automation (RD Station, Klaviyo, Attentive) — typical of a DTC-leaning CPG player — but the hiring velocity and pain-point mix reveal operational friction: process bottlenecks, compliance audits, supplier document management, and e-commerce–CRM integration gaps are all active focus areas, suggesting the company is managing rapid growth while tightening internal systems.

Tech Stack 11 technologies

Core StackPower BI Klaviyo Google Workspace Google Sheets Looker Studio Excel Bizagi Visio draw.io RD Station Attentive

What Positive Company Is Building

◆Challenges

Ensuring compliance with food safety audits
Managing corrective actions
Maintaining data integrity
Process bottlenecks
Process inefficiencies
Process risks
Supplier document compliance
Reducing churn of subscriptions
Optimizing email deliverability
Integrating e-commerce with crm

▲Active Projects

Product innovation pipeline
Post-launch product performance monitoring
Training platform implementation
Career track development
Performance evaluation cycle management
Corrective action implementation
Lab sample logistics
Kpi dashboard updates
Process transformation and automation
360° marketing campaigns

Hiring Activity

Accelerating9 roles · 7 in 30d

Department

Marketing

Manufacturing

Ops

Quality

Sales

Seniority

Mid

Intern

Junior

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About Positive Company

Positive Company is a multi-brand platform producing plant-based food and beverage products, positioned around sustainability and health. Founded in 2015 in Ceará, the company achieved national market leadership in plant-based beverages and now operates with B Corp certification. Products use natural and organic ingredients where possible and are marketed as inclusive for people with dietary restrictions. The organization spans 51–200 employees across Brazil, with active operations in product development, manufacturing, quality assurance, and DTC marketing. A partnership with Grupo 3corações, established in 2020, expanded distribution reach and operational capacity.

HeadquartersFortaleza, Ceará

Company Size51–200 employees

Founded2015

Hiring MarketsBrazil

Frequently Asked Questions

What is Positive Company's tech stack?

Google Workspace, Google Sheets, Looker Studio, and Excel for core operations; Bizagi and Visio for process modeling; RD Station, Klaviyo, and Attentive for marketing automation; Power BI for analytics.

What brands does Positive Company operate?

Three brands: A Tal da Castanha (market leader in plant-based beverages since 2021), Plant Power, and Possible — all using natural and organic ingredients.