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Posh Peanut®️ Tech Stack

Direct-to-consumer children's apparel and postpartum fashion brand

Retail Apparel and Fashion Glendale, California 51–200 employees Founded 2011 Privately Held

Posh Peanut is a DTC children's and postpartum apparel brand founded in 2011, now scaling its ecommerce operations through marketing and conversion-rate optimization. The tech stack reflects a performance-marketing-first approach: Shopify for commerce, Klaviyo and Attentive for email and SMS automation, paired with heavy social video production (CapCut, Adobe Premiere Pro, Final Cut Pro). Current hiring velocity is accelerating across marketing, sales, and ecommerce — with a senior-weighted seniority mix — signaling investment in conversion optimization and lifecycle marketing maturity rather than pure growth-at-scale.

Tech Stack 16 technologies

Core StackAdobe Premiere Pro After Effects Shopify Klaviyo Excel iPhone CapCut TikTok Meta YouTube Final Cut Pro Attentive Google Sheets HTML CSS

What Posh Peanut®️ Is Building

◆Challenges

Inventory optimization across channels
Markdown exposure reduction
Inventory turns improvement
Improving conversion, revenue, and customer lifetime value
Optimizing loyalty program
Enhancing lifecycle marketing
Inventory productivity

▲Active Projects

Cro optimization
Ecommerce tech roadmap
Retention strategy
Build and scale lifecycle, winback, and post-purchase journeys
Develop loyalty journeys, tiers, and personalized offers
Lead a/b testing roadmap across subject lines, creative, timing, and segmentation
Seasonal buying decisions
Replenishment performance review

Hiring Activity

Accelerating6 roles · 5 in 30d

Department

Marketing

3

Sales

2

Ecommerce

1

Seniority

Senior

3

Mid

2

Lead

1

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About Posh Peanut®️

Posh Peanut designs baby and toddler clothing alongside coordinating robes for postpartum mothers, founded by Fiona Sahakian in 2011. The brand targets mothers who value both style and practicality during early parenthood, drawing aesthetic inspiration from celebrity and high-fashion parenting culture. Operations are centered in Glendale, California, with a 51–200-person team. Revenue generation flows through direct-to-consumer channels via Shopify, supported by social-media-driven customer acquisition and email-SMS retention workflows. Current focus areas include inventory optimization, conversion improvement, and lifecycle-marketing personalization across email, SMS, and loyalty.

HeadquartersGlendale, California

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What is Posh Peanut's tech stack?

Shopify for ecommerce, Klaviyo and Attentive for email and SMS, Google Sheets and Excel for analytics, plus Adobe Creative Suite and CapCut for social-video production across TikTok, YouTube, and Meta.

What is Posh Peanut working on?

CRO optimization, ecommerce roadmap execution, lifecycle and loyalty-journey personalization, A/B testing programs, and inventory-turn improvement across channels.