Popken Fashion Group Tech Stack

Omnichannel plus-size fashion retailer across four brands and 200+ stores

Apparel & Fashion Rastede, Niedersachsen 1,001–5,000 employees Privately Held

Popken Fashion Group operates four plus-size fashion brands (Ulla Popken, Laurasøn, Studio Untold, JP1880) across roughly 200 physical stores, e-commerce channels, and their own marketplace (HappySize) in over 30 countries. The tech stack is retail-heavy—Google Analytics, Meta and Google Ads, Power BI for analytics—with active work on A/B testing, attribution tracking, and conversion optimization, indicating a push to tighten digital campaign efficiency and customer journey personalization.

Tech Stack 23 technologies

Core StackAdobe Illustrator JavaScript Google Ads Meta Ads Google Analytics Canva Power BI Photoshop Outlook HTML CSS Ahrefs Google Search Console ChatGPT Google Ads Editor Meta Business Manager Google Tag Manager Google Analytics 4 Microsoft Office SQL Excel

What Popken Fashion Group Is Building

◆Challenges

Cost efficient delivery
Conversion optimization
Customer journey personalization
Scaling performance campaigns
Budget efficiency
Tracking attribution challenges
Kontinuierliche optimierung unserer förder- und verpackungsanlagen
Content performance improvement
Open click rate increase
Increasing sales and visibility

▲Active Projects

Collection development
E-commerce video production studio
Fashion, lifestyle and company video production
Inventories and new store openings
Landing page development
Content management system maintenance
A/b testing implementation
Tracking attribution model development
Campaign setup testing
Auf- und umbau von verpackungs- und förderanlagen

Hiring Activity

Minimal100 roles · 1 in 30d

Department

Sales

Marketing

Design

Ops

Logistics

Product

Data

Seniority

Intern

Junior

Manager

Mid

Lead

Senior

Notable leadership hires: Head of Product

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About Popken Fashion Group

Popken Fashion Group is a family-owned omnichannel fashion retailer headquartered in Rastede, Germany, with approximately 2,000 employees. The company specializes in plus-size apparel, distributing collections from four brands globally through roughly 200 physical retail locations, dedicated online shops, and HappySize, a proprietary marketplace. Operations span over 30 countries across Europe and beyond. The business combines traditional brick-and-mortar retail with digital sales channels and content production, including an in-house video studio for lifestyle and product content.

HeadquartersRastede, Niedersachsen

Company Size1,001–5,000 employees

Hiring MarketsGermany, Austria, Netherlands, Luxembourg, Switzerland

Frequently Asked Questions

What countries is Popken Fashion Group hiring in?

Germany, Austria, Netherlands, Luxembourg, and Switzerland. Most open roles are intern and junior positions in sales, marketing, design, and operations.

What is Popken Fashion Group's tech stack?

Adobe Creative Suite (Illustrator, Photoshop), Google Analytics 4, Google Ads, Meta Ads, Power BI, SQL, HTML/CSS/JavaScript, Canva, Ahrefs, and Google Tag Manager for analytics and campaign management.

How many stores does Popken Fashion Group operate?

Approximately 200 retail locations worldwide, plus e-commerce storefronts and HappySize, their owned marketplace platform.