Customer journey platform combining CRM, marketing automation, and AI-driven analytics
Plusoft builds customer journey management solutions centered on Salesforce Marketing Cloud, SQL databases, and Apache orchestration tools. The stack reveals a services-first business: heavy reliance on Salesforce ecosystem (Datorama, AMPscript, Connect) paired with data engineering foundations (Airflow, Spark, Oracle). Active projects span database migration, campaign support, and landing-page design—a mix suggesting they're scaling infrastructure while delivering client campaign work. Hiring across marketing, data, and engineering at accelerating velocity points to growth beyond pure services into product or productized offerings.
Plusoft is a São Paulo–based tech and knowledge company founded in 1988, serving mid-market clients in Brazil across omnichannel customer engagement, sales automation, and AI-driven customer insights. The company operates as both a services provider (delivering CRM campaigns, email design, social media strategy) and a solutions vendor (offering virtual assistants, RPA, WhatsApp automation, and generative AI analytics). Their platform integrates Salesforce Marketing Cloud, data warehousing, and AI modules to map and optimize consumer journeys. With 201–500 employees and active hiring across engineering, data, marketing, and design, the company is expanding technical depth while maintaining high-touch consulting delivery.
Plusoft runs Salesforce Marketing Cloud (AMPscript, Datorama, Connect), SQL databases (SQL Server, Oracle, Oracle Autonomous Database), Apache Airflow and Spark for data pipelines, AWS/Azure/GCP cloud platforms, and design tools (Figma, Photoshop, Adobe Illustrator).
Current projects include CRM campaign support, email and landing-page design, social media design, database migration, database version upgrades, and new database solution deployment—reflecting both client delivery and infrastructure modernization.
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